{"id":7060,"date":"2026-10-06T12:36:23","date_gmt":"2026-10-06T09:36:23","guid":{"rendered":"https:\/\/coges.eu\/?p=7060"},"modified":"2026-10-06T12:36:24","modified_gmt":"2026-10-06T09:36:24","slug":"7-formas-de-proteger-los-ingresos-de-las-maquinas-expendedoras-ante-el-continuo-aumento-de-los-costos-del-cafe","status":"publish","type":"post","link":"https:\/\/coges.eu\/es\/blog\/7-formas-de-proteger-los-ingresos-de-las-maquinas-expendedoras-ante-el-continuo-aumento-de-los-costos-del-cafe\/","title":{"rendered":"7 formas de proteger los ingresos de las m\u00e1quinas expendedoras ante el continuo aumento de los costos del caf\u00e9."},"content":{"rendered":"<section id=\"written-content-block_2ccf69ccf268a9099a75ba0b95601568\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p><span style=\"font-weight: 400;\">El caf\u00e9 se ha convertido en uno de los s\u00edmbolos m\u00e1s claros de la inflaci\u00f3n en Italia. Seg\u00fan datos oficiales del Mimit recopilados en las provincias italianas, un espresso ahora cuesta un promedio de 1,29 \u20ac en el bar, 25 c\u00e9ntimos m\u00e1s que en 2021, un aumento del 24,2 % ( <\/span><a href=\"https:\/\/www.ansa.it\/sito\/notizie\/economia\/2026\/08\/18\/e-caro-tazzina-lespresso-costa-129-euro-il-24-piu-del-2021_6b5a8528-90fe-46ae-aaab-1e363005c40d.html\"><span style=\"font-weight: 400;\">ANSA<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 01-espresso-price-italy. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv .panel.dark{background:#000;color:#fff}\n.cgv .big{font-size:clamp(34px,6vw,50px);font-weight:700;line-height:1;letter-spacing:-.02em}\n.cgv .red{color:#E4002B}.cgv .blue{color:#006AFE}.cgv .muted{color:#444}\n.cgv .g2{display:grid;grid-template-columns:1fr 1fr;gap:14px}\n.cgv .g3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.cgv .g4{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.cgv .g4 .panel{padding:18px 16px;border-radius:0 32px 0 0}\n.cgv .side{display:grid;grid-template-columns:1fr 220px;gap:18px;align-items:center}\n.cgv .hb{display:grid;grid-template-columns:minmax(110px,32%) 1fr;gap:12px 14px;align-items:center}\n.cgv .hb .nm{font-size:15px;font-weight:600}.cgv .hb .nm small{display:block;font-size:12px;font-weight:400;color:#444}\n.cgv .trk{display:flex;align-items:center;gap:10px}\n.cgv .bar{height:30px;border-radius:0 15px 0 0;flex:none}\n.cgv .val{font-size:16px;font-weight:700;white-space:nowrap}\n.cgv .tag{font-size:13px;color:#444;margin-left:auto;white-space:nowrap}\n.cgv .vb{display:flex;align-items:flex-end;gap:18px;height:240px}\n.cgv .vb .col{flex:1;display:flex;flex-direction:column;justify-content:flex-end;height:100%;max-width:150px}\n.cgv .vb .v{font-size:clamp(18px,2.6vw,24px);font-weight:700;margin-bottom:6px}\n.cgv .vb .b{border-radius:0 32px 0 0;width:100%}\n.cgv .vb-l{display:flex;gap:18px;margin-top:8px}.cgv .vb-l div{flex:1;max-width:150px;font-size:14px;font-weight:600}.cgv .vb-l small{display:block;font-weight:400;font-size:12px;color:#444}\n.cgv .chip{display:inline-block;border:1.5px solid currentColor;border-radius:999px;padding:4px 12px;font-size:13px;font-weight:500;margin:0 6px 6px 0}\n.cgv .kv{display:grid;grid-template-columns:90px 1fr;gap:8px 12px;margin-top:14px;padding-top:14px;border-top:1px solid #D4D4D4;font-size:15px}\n.cgv .dark .kv{border-color:#444}.cgv .kv span:nth-child(odd){color:#444}.cgv .dark .kv span:nth-child(odd){color:#BBB}.cgv .kv span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"Line chart: average espresso price in Italy rose from \u20ac1.04 in 2021 to \u20ac1.29 in 2026, up 24.2%\"><div class=\"lbl\">Coffee prices in Italy<\/div><div class=\"ttl\">The average espresso now costs \u20ac1.29<\/div><div class=\"sub\">Average price of an espresso at the bar<\/div><div class=\"body\"><div class=\"side\"><div><svg viewbox=\"0 0 640 270\" role=\"img\" aria-hidden=\"true\" style=\"font-family:inherit\"><line x1=\"72\" x2=\"620\" y1=\"206\" y2=\"206\" stroke=\"#D4D4D4\"><\/line><text x=\"64\" y=\"210\" font-size=\"21\" fill=\"#444\" text-anchor=\"end\">\u20ac1.00<\/text><line x1=\"72\" x2=\"620\" y1=\"159\" y2=\"159\" stroke=\"#D4D4D4\"><\/line><text x=\"64\" y=\"163\" font-size=\"21\" fill=\"#444\" text-anchor=\"end\">\u20ac1.10<\/text><line x1=\"72\" x2=\"620\" y1=\"111\" y2=\"111\" stroke=\"#D4D4D4\"><\/line><text x=\"64\" y=\"115\" font-size=\"21\" fill=\"#444\" text-anchor=\"end\">\u20ac1.20<\/text><line x1=\"72\" x2=\"620\" y1=\"64\" y2=\"64\" stroke=\"#D4D4D4\"><\/line><text x=\"64\" y=\"68\" font-size=\"21\" fill=\"#444\" text-anchor=\"end\">\u20ac1.30<\/text><polyline points=\"110,187 330,88 600,69\" fill=\"none\" stroke=\"#000\" stroke-width=\"3\" stroke-linejoin=\"round\"><\/polyline><circle cx=\"110\" cy=\"187\" r=\"7\" fill=\"#000\"><\/circle><text x=\"124\" y=\"209\" font-size=\"30\" font-weight=\"700\" fill=\"#000\" text-anchor=\"start\">\u20ac1.04<\/text><text x=\"110\" y=\"258\" font-size=\"21\" fill=\"#444\" text-anchor=\"middle\">2021<\/text><circle cx=\"330\" cy=\"88\" r=\"7\" fill=\"#000\"><\/circle><text x=\"330\" y=\"74\" font-size=\"30\" font-weight=\"700\" fill=\"#000\" text-anchor=\"middle\">\u20ac1.25<\/text><text x=\"330\" y=\"258\" font-size=\"21\" fill=\"#444\" text-anchor=\"middle\">Aug 2025<\/text><circle cx=\"600\" cy=\"69\" r=\"7\" fill=\"#E4002B\"><\/circle><text x=\"600\" y=\"55\" font-size=\"30\" font-weight=\"700\" fill=\"#E4002B\" text-anchor=\"middle\">\u20ac1.29<\/text><text x=\"600\" y=\"258\" font-size=\"21\" fill=\"#444\" text-anchor=\"middle\">2026<\/text><\/svg><\/div><div class=\"panel\"><div class=\"big red\">+24.2%<\/div><div style=\"font-weight:600;margin-top:10px\">since 2021<\/div><div class=\"muted\" style=\"font-size:14px\">25 cents more per cup<\/div><\/div><\/div><\/div><div class=\"src\">Source: C.r.c. and Assoutenti on Mimit data (2026); C.r.c. (Aug 2025)<\/div><\/div>\n<section id=\"written-content-block_be5017beda943c1b632b77b5d50059a4\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p><span style=\"font-weight: 400;\">En algunas ciudades, el aumento es mucho m\u00e1s pronunciado. La subida m\u00e1s acusada se registr\u00f3 en Pescara, donde el precio de una taza ha aumentado un 49 % desde 2021, seguida de Parma (+41 %), Bari (+39,5 %) y N\u00e1poles (+37,8 %). <\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 02-espresso-increase-cities. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv .panel.dark{background:#000;color:#fff}\n.cgv .big{font-size:clamp(34px,6vw,50px);font-weight:700;line-height:1;letter-spacing:-.02em}\n.cgv .red{color:#E4002B}.cgv .blue{color:#006AFE}.cgv .muted{color:#444}\n.cgv .g2{display:grid;grid-template-columns:1fr 1fr;gap:14px}\n.cgv .g3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.cgv .g4{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.cgv .g4 .panel{padding:18px 16px;border-radius:0 32px 0 0}\n.cgv .side{display:grid;grid-template-columns:1fr 220px;gap:18px;align-items:center}\n.cgv .hb{display:grid;grid-template-columns:minmax(110px,32%) 1fr;gap:12px 14px;align-items:center}\n.cgv .hb .nm{font-size:15px;font-weight:600}.cgv .hb .nm small{display:block;font-size:12px;font-weight:400;color:#444}\n.cgv .trk{display:flex;align-items:center;gap:10px}\n.cgv .bar{height:30px;border-radius:0 15px 0 0;flex:none}\n.cgv .val{font-size:16px;font-weight:700;white-space:nowrap}\n.cgv .tag{font-size:13px;color:#444;margin-left:auto;white-space:nowrap}\n.cgv .vb{display:flex;align-items:flex-end;gap:18px;height:240px}\n.cgv .vb .col{flex:1;display:flex;flex-direction:column;justify-content:flex-end;height:100%;max-width:150px}\n.cgv .vb .v{font-size:clamp(18px,2.6vw,24px);font-weight:700;margin-bottom:6px}\n.cgv .vb .b{border-radius:0 32px 0 0;width:100%}\n.cgv .vb-l{display:flex;gap:18px;margin-top:8px}.cgv .vb-l div{flex:1;max-width:150px;font-size:14px;font-weight:600}.cgv .vb-l small{display:block;font-weight:400;font-size:12px;color:#444}\n.cgv .chip{display:inline-block;border:1.5px solid currentColor;border-radius:999px;padding:4px 12px;font-size:13px;font-weight:500;margin:0 6px 6px 0}\n.cgv .kv{display:grid;grid-template-columns:90px 1fr;gap:8px 12px;margin-top:14px;padding-top:14px;border-top:1px solid #D4D4D4;font-size:15px}\n.cgv .dark .kv{border-color:#444}.cgv .kv span:nth-child(odd){color:#444}.cgv .dark .kv span:nth-child(odd){color:#BBB}.cgv .kv span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"Bar chart of espresso price rises since 2021: Pescara +49%, Parma +41%, Bari +39.5%, Naples +37.8%, Italy +24.2%\"><div class=\"lbl\">Coffee prices in Italy<\/div><div class=\"ttl\">In some cities, the cup costs up to 49% more<\/div><div class=\"sub\">Increase in the price of an espresso at the bar, 2021 to 2026<\/div><div class=\"body\"><div class=\"hb\"><div class=\"nm\">Pescara<\/div><div class=\"trk\"><div class=\"bar\" style=\"width:71.3%;background:#E4002B\"><\/div><span class=\"val\">+49%<\/span><\/div><div class=\"nm\">Parma<\/div><div class=\"trk\"><div class=\"bar\" style=\"width:59.6%;background:#000\"><\/div><span class=\"val\">+41%<\/span><\/div><div class=\"nm\">Bari<\/div><div class=\"trk\"><div class=\"bar\" style=\"width:57.5%;background:#000\"><\/div><span class=\"val\">+39.5%<\/span><\/div><div class=\"nm\">Naples<\/div><div class=\"trk\"><div class=\"bar\" style=\"width:55.0%;background:#000\"><\/div><span class=\"val\">+37.8%<\/span><\/div><div class=\"nm\">Italy average<\/div><div class=\"trk\"><div class=\"bar\" style=\"width:35.2%;background:#B5B5B5\"><\/div><span class=\"val\">+24.2%<\/span><\/div><\/div><\/div><div class=\"src\">Source: C.r.c. and Assoutenti on Mimit data, via ANSA (Aug 2026)<\/div><\/div>\n<section id=\"written-content-block_378f35942c7319716f09c83897860fa3\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p><span style=\"font-weight: 400;\">Y el alivio no est\u00e1 en camino. En declaraciones a Adnkronos, la CEO de Illycaff\u00e8, Cristina Scocchia, plante\u00f3 la posibilidad de un nuevo aumento en el precio de una taza de caf\u00e9 en enero ( <\/span><a href=\"https:\/\/www.adnkronos.com\/cronaca\/cristina-scocchia-illycaffe-intervista-rincari-quotazione_3IxXJVxembTYwCxq6rmzZ2\"><span style=\"font-weight: 400;\">Adnkronos<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para los operadores de m\u00e1quinas expendedoras, se trata de un problema doble: el caf\u00e9 resulta m\u00e1s costoso de adquirir y los clientes son m\u00e1s sensibles que nunca a los precios. Este art\u00edculo analiza formas pr\u00e1cticas de abordar ambos aspectos: proteger los m\u00e1rgenes y mantener los ingresos sin alejar a los clientes de la m\u00e1quina.  <\/span><\/p>\n<h2><b>Por qu\u00e9 el sector de las m\u00e1quinas expendedoras siente m\u00e1s la presi\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Un bar puede subir diez c\u00e9ntimos el precio del espresso y la mayor\u00eda de los clientes habituales seguir\u00e1 acudiendo. El sector de la venta autom\u00e1tica tiene mucho menos margen de maniobra. En f\u00e1bricas y oficinas, un caf\u00e9 de m\u00e1quina sigue costando alrededor de 0,40 \u20ac y, ni siquiera las opciones m\u00e1s caras suelen superar los 0,50 \u20ac. Los operadores llevan a\u00f1os intentando fijar el precio est\u00e1ndar del caf\u00e9 en 0,50 \u20ac, pero esa cifra todav\u00eda parece lejana. En un bar, diez c\u00e9ntimos suponen un aumento del 8 %; en la m\u00e1quina, representan un 25 %.     <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los vol\u00famenes ya est\u00e1n bajo presi\u00f3n. Seg\u00fan el estudio de Jakala para CONFIDA, el consumo de m\u00e1quinas expendedoras cay\u00f3 a 3.660 millones de art\u00edculos en 2025, un 4,18% menos que en 2024. El descenso afect\u00f3 a todas las categor\u00edas principales, empezando por las bebidas calientes (-3,33%), que siguen siendo el coraz\u00f3n de las m\u00e1quinas expendedoras, y el caf\u00e9 por s\u00ed solo representa m\u00e1s de la mitad del consumo total (  <\/span><a href=\"https:\/\/www.confida.com\/news\/il-vending-evolve-meno-volumi-tradizionali-piu-qualita-e-nuovi-consumi-confida-presenta-a-venditalia-2026-i-dati-di-settore-2025\/\"><span style=\"font-weight: 400;\">CONFIDA<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al mismo tiempo, la alternativa est\u00e1 sobre las encimeras de las cocinas de la gente. Las b\u00fasquedas de m\u00e1quinas autom\u00e1ticas de caf\u00e9 de grano a taza en Trovaprezzi.it crecieron un 24,1% en 2026, aumentando a +93,7% en mayo ( <\/span><a href=\"https:\/\/www.batista70phone.com\/2026\/09\/22\/caffe-a-casa-macchine-automatiche-2026\"><span style=\"font-weight: 400;\">Batista70<\/span><\/a><span style=\"font-weight: 400;\">). Cada cliente que empieza a traer caf\u00e9 de casa representa unos ingresos que tal vez nunca regresen.<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 03-vending-pressure. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv .panel.dark{background:#000;color:#fff}\n.cgv .big{font-size:clamp(34px,6vw,50px);font-weight:700;line-height:1;letter-spacing:-.02em}\n.cgv .red{color:#E4002B}.cgv .blue{color:#006AFE}.cgv .muted{color:#444}\n.cgv .g2{display:grid;grid-template-columns:1fr 1fr;gap:14px}\n.cgv .g3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.cgv .g4{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.cgv .g4 .panel{padding:18px 16px;border-radius:0 32px 0 0}\n.cgv .side{display:grid;grid-template-columns:1fr 220px;gap:18px;align-items:center}\n.cgv .hb{display:grid;grid-template-columns:minmax(110px,32%) 1fr;gap:12px 14px;align-items:center}\n.cgv .hb .nm{font-size:15px;font-weight:600}.cgv .hb .nm small{display:block;font-size:12px;font-weight:400;color:#444}\n.cgv .trk{display:flex;align-items:center;gap:10px}\n.cgv .bar{height:30px;border-radius:0 15px 0 0;flex:none}\n.cgv .val{font-size:16px;font-weight:700;white-space:nowrap}\n.cgv .tag{font-size:13px;color:#444;margin-left:auto;white-space:nowrap}\n.cgv .vb{display:flex;align-items:flex-end;gap:18px;height:240px}\n.cgv .vb .col{flex:1;display:flex;flex-direction:column;justify-content:flex-end;height:100%;max-width:150px}\n.cgv .vb .v{font-size:clamp(18px,2.6vw,24px);font-weight:700;margin-bottom:6px}\n.cgv .vb .b{border-radius:0 32px 0 0;width:100%}\n.cgv .vb-l{display:flex;gap:18px;margin-top:8px}.cgv .vb-l div{flex:1;max-width:150px;font-size:14px;font-weight:600}.cgv .vb-l small{display:block;font-weight:400;font-size:12px;color:#444}\n.cgv .chip{display:inline-block;border:1.5px solid currentColor;border-radius:999px;padding:4px 12px;font-size:13px;font-weight:500;margin:0 6px 6px 0}\n.cgv .kv{display:grid;grid-template-columns:90px 1fr;gap:8px 12px;margin-top:14px;padding-top:14px;border-top:1px solid #D4D4D4;font-size:15px}\n.cgv .dark .kv{border-color:#444}.cgv .kv span:nth-child(odd){color:#444}.cgv .dark .kv span:nth-child(odd){color:#BBB}.cgv .kv span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"Three stats: vending sales \u22124.18% and hot drinks \u22123.33% in 2025, while home coffee machine searches rose 24.1%\"><div class=\"lbl\">The vending market<\/div><div class=\"ttl\">Vending sells less. Home coffee grows.<\/div><div class=\"sub\">Why operators can&#8217;t simply pass on the full increase<\/div><div class=\"body\"><div class=\"g3\"><div class=\"panel\"><div style=\"width:44px;height:6px;background:#B5B5B5;margin-bottom:18px\"><\/div><div class=\"big\">\u22124.18%<\/div><div style=\"font-weight:600;margin-top:12px\">items sold in vending, 2025<\/div><div class=\"muted\" style=\"font-size:14px\">3.66 billion in total<\/div><\/div><div class=\"panel\"><div style=\"width:44px;height:6px;background:#B5B5B5;margin-bottom:18px\"><\/div><div class=\"big\">\u22123.33%<\/div><div style=\"font-weight:600;margin-top:12px\">hot drinks in vending, 2025<\/div><div class=\"muted\" style=\"font-size:14px\">coffee is over half of sales<\/div><\/div><div class=\"panel\"><div style=\"width:44px;height:6px;background:#006AFE;margin-bottom:18px\"><\/div><div class=\"big\">+24.1%<\/div><div style=\"font-weight:600;margin-top:12px\">searches for home coffee machines<\/div><div class=\"muted\" style=\"font-size:14px\">in 2026 (May: +93.7%)<\/div><\/div><\/div><\/div><div class=\"src\">Sources: Jakala for CONFIDA, Venditalia 2026; Trovaprezzi.it (2026)<\/div><\/div>\n<section id=\"written-content-block_540c362524685cf0d1fb25e8df16f716\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p><span style=\"font-weight: 400;\">As\u00ed que la cuesti\u00f3n no es si reaccionar ante el aumento de los costes, sino c\u00f3mo hacerlo sin perder a las personas que utilizan la m\u00e1quina a diario. <\/span><\/p>\n<h2><b>Siete formas de adaptarse al aumento de los precios del caf\u00e9<\/b><\/h2>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 04-seven-ways-overview. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv .panel.dark{background:#000;color:#fff}\n.cgv .big{font-size:clamp(34px,6vw,50px);font-weight:700;line-height:1;letter-spacing:-.02em}\n.cgv .red{color:#E4002B}.cgv .blue{color:#006AFE}.cgv .muted{color:#444}\n.cgv .g2{display:grid;grid-template-columns:1fr 1fr;gap:14px}\n.cgv .g3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.cgv .g4{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.cgv .g4 .panel{padding:18px 16px;border-radius:0 32px 0 0}\n.cgv .side{display:grid;grid-template-columns:1fr 220px;gap:18px;align-items:center}\n.cgv .hb{display:grid;grid-template-columns:minmax(110px,32%) 1fr;gap:12px 14px;align-items:center}\n.cgv .hb .nm{font-size:15px;font-weight:600}.cgv .hb .nm small{display:block;font-size:12px;font-weight:400;color:#444}\n.cgv .trk{display:flex;align-items:center;gap:10px}\n.cgv .bar{height:30px;border-radius:0 15px 0 0;flex:none}\n.cgv .val{font-size:16px;font-weight:700;white-space:nowrap}\n.cgv .tag{font-size:13px;color:#444;margin-left:auto;white-space:nowrap}\n.cgv .vb{display:flex;align-items:flex-end;gap:18px;height:240px}\n.cgv .vb .col{flex:1;display:flex;flex-direction:column;justify-content:flex-end;height:100%;max-width:150px}\n.cgv .vb .v{font-size:clamp(18px,2.6vw,24px);font-weight:700;margin-bottom:6px}\n.cgv .vb .b{border-radius:0 32px 0 0;width:100%}\n.cgv .vb-l{display:flex;gap:18px;margin-top:8px}.cgv .vb-l div{flex:1;max-width:150px;font-size:14px;font-weight:600}.cgv .vb-l small{display:block;font-weight:400;font-size:12px;color:#444}\n.cgv .chip{display:inline-block;border:1.5px solid currentColor;border-radius:999px;padding:4px 12px;font-size:13px;font-weight:500;margin:0 6px 6px 0}\n.cgv .kv{display:grid;grid-template-columns:90px 1fr;gap:8px 12px;margin-top:14px;padding-top:14px;border-top:1px solid #D4D4D4;font-size:15px}\n.cgv .dark .kv{border-color:#444}.cgv .kv span:nth-child(odd){color:#444}.cgv .dark .kv span:nth-child(odd){color:#BBB}.cgv .kv span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"Seven ways to adapt to rising coffee prices, from group pricing and employer co-pay to premium locations and recipe audits\"><div class=\"lbl\">Seven ways<\/div><div class=\"ttl\">Seven ways to adapt to rising coffee prices<\/div><div class=\"sub\">Protect regular customers, keep revenue growing<\/div><div class=\"body\"><div class=\"g4\"><div class=\"panel\"><div class=\"num\">1<\/div><div style=\"font-weight:700;font-size:16px\">Price by user group<\/div><div class=\"muted\" style=\"font-size:14px;margin-top:2px\">Raise where it hurts least<\/div><\/div><div class=\"panel\"><div class=\"num\">2<\/div><div style=\"font-weight:700;font-size:16px\">Employer co-pays<\/div><div class=\"muted\" style=\"font-size:14px;margin-top:2px\">Clients subsidise staff coffee<\/div><\/div><div class=\"panel\"><div class=\"num\">3<\/div><div style=\"font-weight:700;font-size:16px\">Quiet-hour discounts<\/div><div class=\"muted\" style=\"font-size:14px;margin-top:2px\">Fill lunch and evening gaps<\/div><\/div><div class=\"panel\"><div class=\"num\">4<\/div><div style=\"font-weight:700;font-size:16px\">Top-up and loyalty<\/div><div class=\"muted\" style=\"font-size:14px;margin-top:2px\">Customers commit in advance<\/div><\/div><div class=\"panel\"><div class=\"num\">5<\/div><div style=\"font-weight:700;font-size:16px\">Premium where it fits<\/div><div class=\"muted\" style=\"font-size:14px;margin-top:2px\">Match coffee to the location<\/div><\/div><div class=\"panel\"><div class=\"num\">6<\/div><div style=\"font-weight:700;font-size:16px\">Cut costs you control<\/div><div class=\"muted\" style=\"font-size:14px;margin-top:2px\">Less cash, fewer wasted trips<\/div><\/div><div class=\"panel\"><div class=\"num r\">7<\/div><div style=\"font-weight:700;font-size:16px\">Audit your recipes<\/div><div class=\"muted\" style=\"font-size:14px;margin-top:2px\">Grams per cup add up<\/div><\/div><\/div><\/div><div class=\"src\">All seven work best with closed-loop payments and connected machines<\/div><\/div>\n<section id=\"written-content-block_a0801cd6e7f5d61ad0af37dc6311feac\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <h2><b>Opci\u00f3n 1: Cobrar precios diferentes a distintos grupos de usuarios.<\/b><\/h2>\n<p><b>Qu\u00e9 hacer:<\/b><span style=\"font-weight: 400;\"> Deja de cobrarles a todos el mismo precio. S\u00fabelo donde los clientes sean menos sensibles al precio y protege a los grupos que compran a diario. <\/span><\/p>\n<p><b>C\u00f3mo configurarlo:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Proporcione a los usuarios habituales una llave personal, una tarjeta o una cuenta en la aplicaci\u00f3n (<a href=\"https:\/\/coges.eu\/es\/sistemas-de-pago\/pagos-cashless-en-circuito-cerrado\/\">sistema de circuito cerrado<\/a>).<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asigne a cada usuario a un grupo: estudiantes, profesores, empleados, direcci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Establezca un precio diferente para cada grupo en el <a href=\"https:\/\/coges.eu\/es\/sistemas-de-pago\/engine-y-engine-connect\/\">sistema de pago<\/a>.<span style=\"font-weight: 400;\">. Cualquier persona sin llave (visitantes) paga la tarifa est\u00e1ndar en efectivo o con tarjeta sin contacto.<\/span><\/li>\n<\/ol>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 05-way1-price-lists. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv .panel.dark{background:#000;color:#fff}\n.cgv .big{font-size:clamp(34px,6vw,50px);font-weight:700;line-height:1;letter-spacing:-.02em}\n.cgv .red{color:#E4002B}.cgv .blue{color:#006AFE}.cgv .muted{color:#444}\n.cgv .g2{display:grid;grid-template-columns:1fr 1fr;gap:14px}\n.cgv .g3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.cgv .g4{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.cgv .g4 .panel{padding:18px 16px;border-radius:0 32px 0 0}\n.cgv .side{display:grid;grid-template-columns:1fr 220px;gap:18px;align-items:center}\n.cgv .hb{display:grid;grid-template-columns:minmax(110px,32%) 1fr;gap:12px 14px;align-items:center}\n.cgv .hb .nm{font-size:15px;font-weight:600}.cgv .hb .nm small{display:block;font-size:12px;font-weight:400;color:#444}\n.cgv .trk{display:flex;align-items:center;gap:10px}\n.cgv .bar{height:30px;border-radius:0 15px 0 0;flex:none}\n.cgv .val{font-size:16px;font-weight:700;white-space:nowrap}\n.cgv .tag{font-size:13px;color:#444;margin-left:auto;white-space:nowrap}\n.cgv .vb{display:flex;align-items:flex-end;gap:18px;height:240px}\n.cgv .vb .col{flex:1;display:flex;flex-direction:column;justify-content:flex-end;height:100%;max-width:150px}\n.cgv .vb .v{font-size:clamp(18px,2.6vw,24px);font-weight:700;margin-bottom:6px}\n.cgv .vb .b{border-radius:0 32px 0 0;width:100%}\n.cgv .vb-l{display:flex;gap:18px;margin-top:8px}.cgv .vb-l div{flex:1;max-width:150px;font-size:14px;font-weight:600}.cgv .vb-l small{display:block;font-weight:400;font-size:12px;color:#444}\n.cgv .chip{display:inline-block;border:1.5px solid currentColor;border-radius:999px;padding:4px 12px;font-size:13px;font-weight:500;margin:0 6px 6px 0}\n.cgv .kv{display:grid;grid-template-columns:90px 1fr;gap:8px 12px;margin-top:14px;padding-top:14px;border-top:1px solid #D4D4D4;font-size:15px}\n.cgv .dark .kv{border-color:#444}.cgv .kv span:nth-child(odd){color:#444}.cgv .dark .kv span:nth-child(odd){color:#BBB}.cgv .kv span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"Campus coffee prices by user group: visitors \u20ac0.50, teachers and employees \u20ac0.45, students \u20ac0.40, management \u20ac0.25\"><div class=\"lbl\">Way 1<\/div><div class=\"ttl\">One location, five price lists<\/div><div class=\"sub\">Example: a school campus that used to charge \u20ac0.40 to everyone<\/div><div class=\"body\"><div class=\"hb\"><div class=\"nm\">Visitors<small>cash or contactless card<\/small><\/div><div class=\"trk\"><div class=\"bar\" style=\"width:62.0%;background:#E4002B\"><\/div><span class=\"val\">\u20ac0.50<\/span><span class=\"tag\">+\u20ac0.10<\/span><\/div><div class=\"nm\">Teachers<small>personal key<\/small><\/div><div class=\"trk\"><div class=\"bar\" style=\"width:55.8%;background:#000\"><\/div><span class=\"val\">\u20ac0.45<\/span><span class=\"tag\">+\u20ac0.05<\/span><\/div><div class=\"nm\">Employees<small>personal key<\/small><\/div><div class=\"trk\"><div class=\"bar\" style=\"width:55.8%;background:#000\"><\/div><span class=\"val\">\u20ac0.45<\/span><span class=\"tag\">+\u20ac0.05<\/span><\/div><div class=\"nm\">Students<small>personal key<\/small><\/div><div class=\"trk\"><div class=\"bar\" style=\"width:49.6%;background:#006AFE\"><\/div><span class=\"val\">\u20ac0.40<\/span><span class=\"tag\" style=\"color:#000;font-weight:600\">unchanged<\/span><\/div><div class=\"nm\">Management<small>employer pays another \u20ac0.25<\/small><\/div><div class=\"trk\"><div class=\"bar\" style=\"width:31.0%;background:#00DC76\"><\/div><span class=\"val\">\u20ac0.25<\/span><span class=\"tag\">subsidised<\/span><\/div><\/div><\/div><div class=\"src\">Illustrative example, not sourced data<\/div><\/div>\n<section id=\"written-content-block_9d47e6b99d911e1ea80421e3d6c3117a\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p><b>Ejemplo:<\/b><span style=\"font-weight: 400;\"> El campus de una escuela vende 300 caf\u00e9s al d\u00eda a 0,40 \u20ac la unidad, lo que genera unos ingresos diarios de 120 \u20ac. Los costes han aumentado y el operador necesita obtener m\u00e1s ingresos por taza. <\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 05b-way1-price-table. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgt{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgt *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgt .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgt .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgt .sub{font-size:15px;color:#444;margin-top:6px}\n.cgt .wrp{margin-top:22px;background:#fff;border-radius:0 40px 0 0;padding:6px 22px;overflow-x:auto}\n.cgt table{width:100%;border-collapse:collapse;min-width:520px}\n.cgt th{text-align:left;font-size:13px;font-weight:600;color:#444;padding:16px 14px 10px;border-bottom:1.5px solid #000;white-space:nowrap}\n.cgt td{font-size:15px;padding:13px 14px;border-bottom:1px solid #E6E6E6;vertical-align:top}\n.cgt td:first-child{font-weight:600;white-space:nowrap}\n.cgt th.r,.cgt td.r{text-align:right;white-space:nowrap}\n.cgt td small{display:block;font-size:13px;color:#444;font-weight:400;margin-top:2px}\n.cgt tr.hl td{background:#006AFE0F}\n.cgt tr.hl td:first-child{box-shadow:inset 4px 0 0 #006AFE}\n.cgt .tag{display:inline-block;font-size:12px;font-weight:600;color:#006AFE;margin-left:6px}\n.cgt tr.tot td{border-bottom:0;border-top:2px solid #000;font-weight:700;font-size:16px}\n.cgt tr.tot td:last-child{color:#E4002B;font-size:18px}\n.cgt .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n@media (max-width:640px){.cgt{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgt .wrp{padding:2px 14px;border-radius:0 28px 0 0}.cgt td,.cgt th{padding:11px 10px}}\n<\/style><div class=\"cgt\" role=\"figure\" aria-label=\"Campus price table: students stay at \u20ac0.40, teachers and employees pay \u20ac0.45, management \u20ac0.25 plus employer share, visitors \u20ac0.50; total \u20ac130 a day\"><div class=\"lbl\">Way 1<\/div><div class=\"ttl\">The campus, priced by user group<\/div><div class=\"sub\">300 coffees a day, up from \u20ac120 at a flat \u20ac0.40<\/div><div class=\"wrp\"><table><thead><tr><th>User group<\/th><th class=\"r\">Coffees per day<\/th><th>New price<\/th><th class=\"r\">Daily revenue<\/th><\/tr><\/thead><tbody><tr class=\"hl\"><td>Students<\/td><td class=\"r\">150<\/td><td>\u20ac0.40<span class=\"tag\">unchanged<\/span><\/td><td class=\"r\">\u20ac60.00<\/td><\/tr><tr><td>Teachers<\/td><td class=\"r\">60<\/td><td>\u20ac0.45<\/td><td class=\"r\">\u20ac27.00<\/td><\/tr><tr><td>Employees<\/td><td class=\"r\">40<\/td><td>\u20ac0.45<\/td><td class=\"r\">\u20ac18.00<\/td><\/tr><tr><td>Management<\/td><td class=\"r\">20<\/td><td>\u20ac0.25 at the machine<small>+ \u20ac0.25 paid by the employer<\/small><\/td><td class=\"r\">\u20ac10.00<\/td><\/tr><tr><td>Visitors<\/td><td class=\"r\">30<\/td><td>\u20ac0.50<\/td><td class=\"r\">\u20ac15.00<\/td><\/tr><tr class=\"tot\"><td>Total<\/td><td class=\"r\">300<\/td><td><\/td><td class=\"r\">\u20ac130.00<\/td><\/tr><\/tbody><\/table><\/div><div class=\"src\">Illustrative example, not sourced data<\/div><\/div>\n<section id=\"written-content-block_3cc7727d3a36c39785d5bc3e7ab4729c\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p><span style=\"font-weight: 400;\">Los ingresos diarios aumentan m\u00e1s de un 8 %, mientras que los estudiantes \u2014que representan la mitad de todas las ventas y constituyen el grupo m\u00e1s sensible al precio\u2014 no experimentan cambio alguno. Observe lo peque\u00f1os que son los incrementos: cinco centavos para la mayor\u00eda de los grupos y diez para los visitantes. En el sector de las m\u00e1quinas expendedoras, los clientes aceptan bien los incrementos peque\u00f1os.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compare esto con un aumento lineal a 0,45 \u20ac para todos. Sobre el papel, esto genera 135 \u20ac. Sin embargo, si los estudiantes compran tan solo un 15 % menos de caf\u00e9s, los ingresos caen a unos 125 \u20ac \u2014una cifra inferior a la que se obtendr\u00eda con la tarificaci\u00f3n por grupos\u2014 y la m\u00e1quina pierde a parte de sus clientes m\u00e1s fieles.  <\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 06-way1-revenue-comparison. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv 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.tag{font-size:13px;color:#444;margin-left:auto;white-space:nowrap}\n.cgv .vb{display:flex;align-items:flex-end;gap:18px;height:240px}\n.cgv .vb .col{flex:1;display:flex;flex-direction:column;justify-content:flex-end;height:100%;max-width:150px}\n.cgv .vb .v{font-size:clamp(18px,2.6vw,24px);font-weight:700;margin-bottom:6px}\n.cgv .vb .b{border-radius:0 32px 0 0;width:100%}\n.cgv .vb-l{display:flex;gap:18px;margin-top:8px}.cgv .vb-l div{flex:1;max-width:150px;font-size:14px;font-weight:600}.cgv .vb-l small{display:block;font-weight:400;font-size:12px;color:#444}\n.cgv .chip{display:inline-block;border:1.5px solid currentColor;border-radius:999px;padding:4px 12px;font-size:13px;font-weight:500;margin:0 6px 6px 0}\n.cgv .kv{display:grid;grid-template-columns:90px 1fr;gap:8px 12px;margin-top:14px;padding-top:14px;border-top:1px solid #D4D4D4;font-size:15px}\n.cgv .dark .kv{border-color:#444}.cgv .kv span:nth-child(odd){color:#444}.cgv .dark .kv span:nth-child(odd){color:#BBB}.cgv .kv span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"Daily revenue: \u20ac120 before, \u20ac125 with a flat increase, \u20ac130 with group pricing, 8% more than before\"><div class=\"lbl\">Way 1<\/div><div class=\"ttl\">Group pricing beats a flat increase<\/div><div class=\"sub\">Daily coffee revenue on the same campus, 300 coffees a day<\/div><div class=\"body\"><div class=\"side\"><div><div class=\"vb\"><div class=\"col\"><div class=\"v\">\u20ac120<\/div><div class=\"b\" style=\"height:73.8%;background:#B5B5B5\"><\/div><\/div><div class=\"col\"><div class=\"v\">\u20ac125<\/div><div class=\"b\" style=\"height:76.9%;background:#B5B5B5\"><\/div><\/div><div class=\"col\"><div class=\"v\">\u20ac130<\/div><div class=\"b\" style=\"height:80.0%;background:#006AFE\"><\/div><\/div><\/div><div class=\"vb-l\"><div>Before<small>\u20ac0.40 for everyone<\/small><\/div><div>Flat increase<small>\u20ac0.45 for everyone, students buy 15% less<\/small><\/div><div>Group pricing<small>students unchanged, no lost volume<\/small><\/div><\/div><\/div><div class=\"panel\"><div class=\"big red\">+8%<\/div><div style=\"font-weight:600;margin-top:10px\">more revenue than before<\/div><div class=\"muted\" style=\"font-size:14px\">with no students lost<\/div><\/div><\/div><\/div><div class=\"src\">Illustrative example, not sourced data<\/div><\/div>\n<section id=\"written-content-block_909a8c4f87b4303b8f0d6b6d653f0701\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <h2><b>Opci\u00f3n 2: Haga que el empleador pague parte del precio.<\/b><\/h2>\n<p><b>Qu\u00e9 hacer: <\/b>En oficinas, f\u00e1bricas y hospitales, ofrezca al cliente una forma de subvencionar el caf\u00e9 para su personal.<\/p>\n<p><b>C\u00f3mo configurarlo:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acordar con el cliente qu\u00e9 grupos reciben un subsidio y cu\u00e1l es su cuant\u00eda.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establezca un precio m\u00e1s bajo en la m\u00e1quina para esos grupos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facture la diferencia al empleador cada mes.<\/span><\/li>\n<\/ol>\n<p><b>Resultado:<\/b><span style=\"font-weight: 400;\"> Los empleados pagan menos, la empresa ofrece un beneficio visible y el operador recibe el precio \u00edntegro por taza. En el ejemplo del campus mencionado anteriormente, la direcci\u00f3n paga 0,25 \u20ac en la m\u00e1quina, mientras que el operador gana 0,50 \u20ac. <\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 07-way2-employer-share. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv .panel.dark{background:#000;color:#fff}\n.cgv .big{font-size:clamp(34px,6vw,50px);font-weight:700;line-height:1;letter-spacing:-.02em}\n.cgv .red{color:#E4002B}.cgv .blue{color:#006AFE}.cgv .muted{color:#444}\n.cgv .g2{display:grid;grid-template-columns:1fr 1fr;gap:14px}\n.cgv .g3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.cgv .g4{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.cgv .g4 .panel{padding:18px 16px;border-radius:0 32px 0 0}\n.cgv .side{display:grid;grid-template-columns:1fr 220px;gap:18px;align-items:center}\n.cgv .hb{display:grid;grid-template-columns:minmax(110px,32%) 1fr;gap:12px 14px;align-items:center}\n.cgv .hb .nm{font-size:15px;font-weight:600}.cgv .hb .nm small{display:block;font-size:12px;font-weight:400;color:#444}\n.cgv .trk{display:flex;align-items:center;gap:10px}\n.cgv .bar{height:30px;border-radius:0 15px 0 0;flex:none}\n.cgv .val{font-size:16px;font-weight:700;white-space:nowrap}\n.cgv .tag{font-size:13px;color:#444;margin-left:auto;white-space:nowrap}\n.cgv .vb{display:flex;align-items:flex-end;gap:18px;height:240px}\n.cgv .vb .col{flex:1;display:flex;flex-direction:column;justify-content:flex-end;height:100%;max-width:150px}\n.cgv .vb .v{font-size:clamp(18px,2.6vw,24px);font-weight:700;margin-bottom:6px}\n.cgv .vb .b{border-radius:0 32px 0 0;width:100%}\n.cgv .vb-l{display:flex;gap:18px;margin-top:8px}.cgv .vb-l div{flex:1;max-width:150px;font-size:14px;font-weight:600}.cgv .vb-l small{display:block;font-weight:400;font-size:12px;color:#444}\n.cgv .chip{display:inline-block;border:1.5px solid currentColor;border-radius:999px;padding:4px 12px;font-size:13px;font-weight:500;margin:0 6px 6px 0}\n.cgv .kv{display:grid;grid-template-columns:90px 1fr;gap:8px 12px;margin-top:14px;padding-top:14px;border-top:1px solid #D4D4D4;font-size:15px}\n.cgv .dark .kv{border-color:#444}.cgv .kv span:nth-child(odd){color:#444}.cgv .dark .kv span:nth-child(odd){color:#BBB}.cgv .kv span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"A \u20ac0.50 coffee split into \u20ac0.25 paid by the employee and \u20ac0.25 paid by the employer\"><div class=\"lbl\">Way 2<\/div><div class=\"ttl\">The employer shares the cost<\/div><div class=\"sub\">One coffee, two payers, full price for the operator<\/div><div class=\"body\"><div class=\"g2\"><div class=\"panel dark\" style=\"border-radius:0\"><div class=\"big\">\u20ac0.25<\/div><div style=\"font-size:14px;margin-top:8px\">paid by the employee at the machine<\/div><\/div><div class=\"panel\" style=\"background:#006AFE;color:#fff\"><div class=\"big\">\u20ac0.25<\/div><div style=\"font-size:14px;margin-top:8px\">invoiced to the employer every month<\/div><\/div><\/div><div style=\"border:3px solid #000;border-top:0;height:16px;margin-top:12px\"><\/div><div style=\"display:flex;align-items:baseline;gap:12px;margin-top:14px;flex-wrap:wrap\"><span class=\"big red\" style=\"font-size:clamp(28px,5vw,40px)\">\u20ac0.50<\/span><span style=\"font-weight:600;font-size:17px\">received by the operator per coffee<\/span><\/div><div class=\"muted\" style=\"font-size:14px;margin-top:6px\">Employees pay less. The company offers a visible benefit.<\/div><\/div><div class=\"src\">Illustrative example, not sourced data<\/div><\/div>\n<section id=\"written-content-block_030e1f1fd07187fb28494a3e68b89b88\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <h2><b>Opci\u00f3n 3: Aplicar descuento en las horas de baja demanda y mantener el precio completo en las horas punta.<\/b><\/h2>\n<p>Qu\u00e9 hacer: Utilice el precio para desplazar las ventas de las horas de mayor afluencia a las de menor actividad, como la hora del almuerzo o el turno de tarde-noche.<\/p>\n<p><b>C\u00f3mo configurarlo:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consulta los datos de ventas por hora para identificar los periodos de baja actividad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establece un peque\u00f1o descuento solo para esas horas; por ejemplo, una rebaja de 5 c\u00e9ntimos entre las 15:00 y las 17:00, o a partir de las 18:00 para los turnos de noche.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informe a los clientes. Con una aplicaci\u00f3n de pago m\u00f3vil como <\/span> <a href=\"https:\/\/coges.eu\/es\/sistemas-de-pago\/aplicaciones-moviles\/\">Pay4Vend<\/a>, los usuarios ven la oferta en su tel\u00e9fono tan pronto como esta comienza.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mant\u00e9n el precio completo durante la hora punta de la ma\u00f1ana.<\/span><\/li>\n<\/ol>\n<p><b>Ejemplo:<\/b><span style=\"font-weight: 400;\"> Una m\u00e1quina vende 20 caf\u00e9s entre las 15:00 y las 17:00 a 0,40 \u20ac, lo que suma 8 \u20ac. Con un descuento de 5 c\u00e9ntimos, las ventas aumentan a 35 caf\u00e9s a 0,35 \u20ac, lo que supone 12,25 \u20ac. Misma m\u00e1quina, mismo horario, m\u00e1s de un 50 % m\u00e1s de ingresos.  <\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 08-way3-quiet-hours. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv 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span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"Quiet-hour revenue rises from \u20ac8 at full price to \u20ac12.25 with a 5-cent discount, up 53%\"><div class=\"lbl\">Way 3<\/div><div class=\"ttl\">A small discount fills the quiet hours<\/div><div class=\"sub\">Coffee sales between 15:00 and 17:00 on one machine<\/div><div class=\"body\"><div class=\"side\"><div><div class=\"vb\"><div class=\"col\"><div class=\"v\">\u20ac8<\/div><div class=\"b\" style=\"height:52.2%;background:#B5B5B5\"><\/div><\/div><div class=\"col\"><div class=\"v\">\u20ac12.25<\/div><div class=\"b\" style=\"height:80.0%;background:#006AFE\"><\/div><\/div><\/div><div class=\"vb-l\"><div>Full price<small>20 coffees \u00d7 \u20ac0.40<\/small><\/div><div>5 cents off<small>35 coffees \u00d7 \u20ac0.35<\/small><\/div><\/div><\/div><div class=\"panel\"><div class=\"big red\">+53%<\/div><div style=\"font-weight:600;margin-top:10px\">revenue in the same hours<\/div><div class=\"muted\" style=\"font-size:14px\">peak hours stay at full price<\/div><\/div><\/div><\/div><div class=\"src\">Illustrative example, not sourced data<\/div><\/div>\n<section id=\"written-content-block_30eb37cacf389822cc2f44417ab1ba7c\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p><span style=\"font-weight: 400;\">Los operadores ya trabajan de esta manera. El operador brit\u00e1nico <\/span><a href=\"https:\/\/coges.eu\/es\/blog\/convertir-la-venta-automatica-en-una-plataforma-para-la-interaccion\/\"> <span style=\"font-weight: 400;\">Broderick&#8217;s<\/span><\/a><span style=\"font-weight: 400;\"> utiliza Pay4Vend para lanzar promociones al instante, basadas en la ubicaci\u00f3n, la hora del d\u00eda y las condiciones meteorol\u00f3gicas. Un descuento para las horas de baja actividad deja de ser una simple configuraci\u00f3n de la m\u00e1quina para convertirse en una campa\u00f1a que se puede activar desde el escritorio. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">El mensaje para los clientes tambi\u00e9n cambia. En lugar de \u00abel caf\u00e9 es m\u00e1s caro\u00bb, pasa a ser \u00abel caf\u00e9 es m\u00e1s barato cuando t\u00fa eliges\u00bb. <\/span><\/p>\n<p>Para ver m\u00e1s ejemplos reales de precios programados y basados \u200b\u200ben la ubicaci\u00f3n, consulta el art\u00edculo de Vendon <a href=\"https:\/\/vendon.net\/blog\/5-pricing-strategies-real-operators-actually-use\/\">\u00ab5 estrategias de precios que los operadores realmente utilizan\u00bb.<\/a><\/p>\n<h3><b>Forma 4: Recompensar las recargas y la frecuencia<\/b><\/h3>\n<p><b>Qu\u00e9 hacer:<\/b> Ofrezca a los clientes habituales una raz\u00f3n para comprometerse con la m\u00e1quina antes de comprarla.<\/p>\n<p><b>C\u00f3mo configurarlo:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ofrezca una bonificaci\u00f3n por recarga; por ejemplo, 1 \u20ac de cr\u00e9dito adicional por cada 20 \u20ac cargados en una llave, tarjeta o aplicaci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facilita las recargas. En la aplicaci\u00f3n Pay4Vend, los usuarios pueden recargar saldo con monedas o billetes en la m\u00e1quina, o bien mediante PayPal, tarjetas de cr\u00e9dito o Apple Pay. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\u00f1ade una regla de fidelidad sencilla, como un caf\u00e9 gratis despu\u00e9s de cada diez.<\/span><\/li>\n<\/ol>\n<p><b>Ejemplo<\/b>: El operador italiano <a href=\"https:\/\/www.seldavending.it\/\">Selda <\/a>utiliza las funciones de bonificaci\u00f3n de <a href=\"https:\/\/coges.eu\/es\/sistemas-de-pago\/engine-y-engine-connect\/\">Coges Engine<\/a> para ofrecer a los clientes un motivo para volver: quien realice 10 compras con su <a href=\"https:\/\/coges.eu\/es\/sistemas-de-pago\/mykey\/\">MyKey<\/a><span style=\"font-weight: 400;\"> en la misma semana recibe un caf\u00e9 gratis de forma autom\u00e1tica. Se trata de la regla de fidelizaci\u00f3n mencionada anteriormente, funcionando de manera aut\u00f3noma.  <\/span><\/p>\n<p><b>Resultado:<\/b><span style=\"font-weight: 400;\"> El operador cobra el dinero por adelantado y el cliente ya ha decidido de d\u00f3nde provendr\u00e1n los pr\u00f3ximos veinte caf\u00e9s. Al contar con saldo en su aplicaci\u00f3n o en su llave, es mucho menos probable que empiecen a traer caf\u00e9 de casa. Lea m\u00e1s en  <\/span> <a href=\"https:\/\/coges.eu\/es\/blog\/por-que-los-gestores-de-maquinas-expendedoras-con-experiencia-siguen-confiando-en-el-circuito-cerrado\/\">Por qu\u00e9 los operadores de m\u00e1quinas expendedoras con experiencia siguen confiando en los sistemas de circuito cerrado.<\/a><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 09-way4-topup-loyalty. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv 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span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"A \u20ac20 top-up gives \u20ac21 in credit, and every 11th coffee is free\"><div class=\"lbl\">Way 4<\/div><div class=\"ttl\">Reward customers for coming back<\/div><div class=\"sub\">Two simple rules that build commitment<\/div><div class=\"body\"><div class=\"g2\"><div class=\"panel\"><div style=\"font-weight:700;font-size:17px\">Top-up bonus<\/div><div style=\"display:flex;align-items:center;gap:16px;margin:22px 0 4px\"><div><div class=\"big muted\">\u20ac20<\/div><div class=\"muted\" style=\"font-size:13px;margin-top:4px\">loaded<\/div><\/div><span style=\"font-size:26px;margin-bottom:20px\">\u2192<\/span><div><div class=\"big blue\">\u20ac21<\/div><div class=\"muted\" style=\"font-size:13px;margin-top:4px\">credit to spend<\/div><\/div><\/div><div style=\"font-weight:600;font-size:14px;margin-top:18px\">The operator is paid before the first coffee<\/div><\/div><div class=\"panel\"><div style=\"font-weight:700;font-size:17px;margin-bottom:16px\">Loyalty reward<\/div><div><span style=\"display:inline-flex;width:38px;height:38px;border-radius:50%;align-items:center;justify-content:center;font-weight:700;font-size:14px;margin:0 6px 8px 0;background:#000;color:#fff\">1<\/span><span style=\"display:inline-flex;width:38px;height:38px;border-radius:50%;align-items:center;justify-content:center;font-weight:700;font-size:14px;margin:0 6px 8px 0;background:#000;color:#fff\">2<\/span><span style=\"display:inline-flex;width:38px;height:38px;border-radius:50%;align-items:center;justify-content:center;font-weight:700;font-size:14px;margin:0 6px 8px 0;background:#000;color:#fff\">3<\/span><span style=\"display:inline-flex;width:38px;height:38px;border-radius:50%;align-items:center;justify-content:center;font-weight:700;font-size:14px;margin:0 6px 8px 0;background:#000;color:#fff\">4<\/span><span style=\"display:inline-flex;width:38px;height:38px;border-radius:50%;align-items:center;justify-content:center;font-weight:700;font-size:14px;margin:0 6px 8px 0;background:#000;color:#fff\">5<\/span><span style=\"display:inline-flex;width:38px;height:38px;border-radius:50%;align-items:center;justify-content:center;font-weight:700;font-size:14px;margin:0 6px 8px 0;background:#000;color:#fff\">6<\/span><span style=\"display:inline-flex;width:38px;height:38px;border-radius:50%;align-items:center;justify-content:center;font-weight:700;font-size:14px;margin:0 6px 8px 0;background:#000;color:#fff\">7<\/span><span style=\"display:inline-flex;width:38px;height:38px;border-radius:50%;align-items:center;justify-content:center;font-weight:700;font-size:14px;margin:0 6px 8px 0;background:#000;color:#fff\">8<\/span><span style=\"display:inline-flex;width:38px;height:38px;border-radius:50%;align-items:center;justify-content:center;font-weight:700;font-size:14px;margin:0 6px 8px 0;background:#000;color:#fff\">9<\/span><span style=\"display:inline-flex;width:38px;height:38px;border-radius:50%;align-items:center;justify-content:center;font-weight:700;font-size:14px;margin:0 6px 8px 0;background:#000;color:#fff\">10<\/span><span style=\"display:inline-flex;width:38px;height:38px;border-radius:50%;align-items:center;justify-content:center;font-weight:700;font-size:12px;margin:0 6px 8px 0;background:#00DC76;color:#000\">free<\/span><\/div><div style=\"font-weight:600;font-size:14px;margin-top:10px\">Every 11th coffee is on the house<\/div><\/div><\/div><\/div><div class=\"src\">Illustrative example<\/div><\/div>\n<section id=\"written-content-block_4594994422bd32ffe4adec4c226ee7b9\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <h2><b>Opci\u00f3n 5: A\u00f1adir un caf\u00e9 premium en lugar de subir el precio del b\u00e1sico.<\/b><\/h2>\n<p><b>Qu\u00e9 hacer:<\/b><span style=\"font-weight: 400;\"> No mejores el caf\u00e9 en todas partes. Identifica los lugares donde la gente ya espera un caf\u00e9 de mayor calidad y ofr\u00e9celes una propuesta premium con su propia lista de precios. <\/span><\/p>\n<p><b>C\u00f3mo configurarlo:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clasifica tus ubicaciones. Una planta de producci\u00f3n, una escuela o un almac\u00e9n requieren un precio justo y sencillo. Una sede corporativa, un centro de negocios o el vest\u00edbulo de un hotel implican un p\u00fablico diferente.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">En ubicaciones premium, mejora la oferta, no solo el precio: caf\u00e9 100 % ar\u00e1bica o una mezcla de especialidad, bebidas con leche fresca y una m\u00e1quina moderna con un men\u00fa claro.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asigna a esas m\u00e1quinas una lista de precios premium y mant\u00e9n las ubicaciones est\u00e1ndar en la lista est\u00e1ndar.<\/span><\/li>\n<\/ol>\n<p><b>Ejemplo:<\/b><span style=\"font-weight: 400;\"> Un mismo operador presta servicio a una planta de fabricaci\u00f3n y a la sede central de una empresa de consultor\u00eda. En la planta, los trabajadores buscan un caf\u00e9 r\u00e1pido y econ\u00f3mico, y se fijan en cada centavo; en la sede central, el personal y los clientes esperan un buen caf\u00e9.  <\/span><b> Un precio m\u00e1s elevado supondr\u00eda una p\u00e9rdida de volumen en la planta, mientras que una oferta *premium* en la sede central es exactamente lo que los clientes de all\u00ed esperan.<\/b><\/p>\n<p><b>Por qu\u00e9 funciona:<\/b><span style=\"font-weight: 400;\"> Los clientes italianos de m\u00e1quinas expendedoras ya se est\u00e1n decantando por la calidad. El caf\u00e9 en grano entero representa ahora el 88% del caf\u00e9 servido por las m\u00e1quinas expendedoras en Italia, y CONFIDA informa de una creciente atenci\u00f3n a la calidad de la mezcla y a la experiencia de compra ( <\/span><a href=\"https:\/\/www.confida.com\/news\/il-vending-evolve-meno-volumi-tradizionali-piu-qualita-e-nuovi-consumi-confida-presenta-a-venditalia-2026-i-dati-di-settore-2025\/\"><span style=\"font-weight: 400;\">CONFIDA<\/span><\/a><span style=\"font-weight: 400;\">). Adquirir una mezcla premium supone un mayor coste para el operador, por lo que solo resulta rentable all\u00ed donde los clientes la valoran. En las ubicaciones adecuadas, permite aumentar el precio por taza sin afectar al caf\u00e9 est\u00e1ndar en el resto de los puntos de venta. <\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 10-way5-premium-locations. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv .panel.dark{background:#000;color:#fff}\n.cgv .big{font-size:clamp(34px,6vw,50px);font-weight:700;line-height:1;letter-spacing:-.02em}\n.cgv .red{color:#E4002B}.cgv .blue{color:#006AFE}.cgv .muted{color:#444}\n.cgv .g2{display:grid;grid-template-columns:1fr 1fr;gap:14px}\n.cgv .g3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.cgv .g4{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.cgv .g4 .panel{padding:18px 16px;border-radius:0 32px 0 0}\n.cgv .side{display:grid;grid-template-columns:1fr 220px;gap:18px;align-items:center}\n.cgv .hb{display:grid;grid-template-columns:minmax(110px,32%) 1fr;gap:12px 14px;align-items:center}\n.cgv .hb .nm{font-size:15px;font-weight:600}.cgv .hb .nm small{display:block;font-size:12px;font-weight:400;color:#444}\n.cgv .trk{display:flex;align-items:center;gap:10px}\n.cgv .bar{height:30px;border-radius:0 15px 0 0;flex:none}\n.cgv .val{font-size:16px;font-weight:700;white-space:nowrap}\n.cgv .tag{font-size:13px;color:#444;margin-left:auto;white-space:nowrap}\n.cgv .vb{display:flex;align-items:flex-end;gap:18px;height:240px}\n.cgv .vb .col{flex:1;display:flex;flex-direction:column;justify-content:flex-end;height:100%;max-width:150px}\n.cgv .vb .v{font-size:clamp(18px,2.6vw,24px);font-weight:700;margin-bottom:6px}\n.cgv .vb .b{border-radius:0 32px 0 0;width:100%}\n.cgv .vb-l{display:flex;gap:18px;margin-top:8px}.cgv .vb-l div{flex:1;max-width:150px;font-size:14px;font-weight:600}.cgv .vb-l small{display:block;font-weight:400;font-size:12px;color:#444}\n.cgv .chip{display:inline-block;border:1.5px solid currentColor;border-radius:999px;padding:4px 12px;font-size:13px;font-weight:500;margin:0 6px 6px 0}\n.cgv .kv{display:grid;grid-template-columns:90px 1fr;gap:8px 12px;margin-top:14px;padding-top:14px;border-top:1px solid #D4D4D4;font-size:15px}\n.cgv .dark .kv{border-color:#444}.cgv .kv span:nth-child(odd){color:#444}.cgv .dark .kv span:nth-child(odd){color:#BBB}.cgv .kv span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"Standard locations like factories keep a standard blend and price; premium locations like corporate HQs get premium coffee and a premium price list\"><div class=\"lbl\">Way 5<\/div><div class=\"ttl\">Match the coffee to the location<\/div><div class=\"sub\">Same operator, two kinds of locations<\/div><div class=\"body\"><div class=\"g2\"><div class=\"panel\"><div style=\"font-weight:700;font-size:19px\">Standard locations<\/div><div style=\"font-size:14px;margin:2px 0 14px;color:#444\">Price matters most<\/div><div><span class=\"chip\">Factory floor<\/span><span class=\"chip\">School<\/span><span class=\"chip\">Warehouse<\/span><\/div><div class=\"kv\"><span>Coffee<\/span><span>Standard blend<\/span><span>Price list<\/span><span>Standard<\/span><span>Goal<\/span><span>Keep volume<\/span><\/div><\/div><div class=\"panel dark\"><div style=\"font-weight:700;font-size:19px\">Premium locations<\/div><div style=\"font-size:14px;margin:2px 0 14px;color:#BBB\">Quality matters most<\/div><div><span class=\"chip\">Corporate HQ<\/span><span class=\"chip\">Business centre<\/span><span class=\"chip\">Hotel lobby<\/span><\/div><div class=\"kv\"><span>Coffee<\/span><span>100% arabica, fresh milk<\/span><span>Price list<\/span><span>Premium<\/span><span>Goal<\/span><span class=\"red\">Higher price per cup<\/span><\/div><\/div><\/div><\/div><div class=\"src\">Illustrative example<\/div><\/div>\n<section id=\"written-content-block_282a8474cad1cf9e944712f53a2e8852\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <h2><b>Opci\u00f3n 6: Reduce los costos que puedes controlar.<\/b><\/h2>\n<p><b>Qu\u00e9 hacer:<\/b><span style=\"font-weight: 400;\"> Los precios del caf\u00e9 est\u00e1n fuera de su control. Muchos costos operativos, no. <\/span><\/p>\n<p><b>C\u00f3mo configurarlo:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Logre que m\u00e1s clientes pasen de las monedas a las llaves, tarjetas y pagos mediante aplicaciones. Menos efectivo implica menos recaudaciones, menos recuentos y menos desplazamientos al banco. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilice la monitorizaci\u00f3n remota de m\u00e1quinas para reabastecer en funci\u00f3n de los niveles de existencias reales, no de horarios fijos. Menos visitas innecesarias significan menores costes de combustible y mano de obra. Vendon explica c\u00f3mo en  <\/span> <a href=\"https:\/\/vendon.net\/blog\/how-to-deal-with-growing-expenses-and-evolving-customer-preferences-as-a-vending-operator\/\">Adaptarse a los cambios como operador de m\u00e1quinas expendedoras.<\/a><\/li>\n<\/ol>\n<p>Resultado: Cada euro ahorrado en operaciones es un euro que no tiene que provenir de un aumento de precio.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 11-way6-cut-costs. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv .panel.dark{background:#000;color:#fff}\n.cgv .big{font-size:clamp(34px,6vw,50px);font-weight:700;line-height:1;letter-spacing:-.02em}\n.cgv .red{color:#E4002B}.cgv .blue{color:#006AFE}.cgv .muted{color:#444}\n.cgv .g2{display:grid;grid-template-columns:1fr 1fr;gap:14px}\n.cgv .g3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.cgv .g4{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.cgv .g4 .panel{padding:18px 16px;border-radius:0 32px 0 0}\n.cgv .side{display:grid;grid-template-columns:1fr 220px;gap:18px;align-items:center}\n.cgv .hb{display:grid;grid-template-columns:minmax(110px,32%) 1fr;gap:12px 14px;align-items:center}\n.cgv .hb .nm{font-size:15px;font-weight:600}.cgv .hb .nm small{display:block;font-size:12px;font-weight:400;color:#444}\n.cgv .trk{display:flex;align-items:center;gap:10px}\n.cgv .bar{height:30px;border-radius:0 15px 0 0;flex:none}\n.cgv .val{font-size:16px;font-weight:700;white-space:nowrap}\n.cgv .tag{font-size:13px;color:#444;margin-left:auto;white-space:nowrap}\n.cgv .vb{display:flex;align-items:flex-end;gap:18px;height:240px}\n.cgv .vb .col{flex:1;display:flex;flex-direction:column;justify-content:flex-end;height:100%;max-width:150px}\n.cgv .vb .v{font-size:clamp(18px,2.6vw,24px);font-weight:700;margin-bottom:6px}\n.cgv .vb .b{border-radius:0 32px 0 0;width:100%}\n.cgv .vb-l{display:flex;gap:18px;margin-top:8px}.cgv .vb-l div{flex:1;max-width:150px;font-size:14px;font-weight:600}.cgv .vb-l small{display:block;font-weight:400;font-size:12px;color:#444}\n.cgv .chip{display:inline-block;border:1.5px solid currentColor;border-radius:999px;padding:4px 12px;font-size:13px;font-weight:500;margin:0 6px 6px 0}\n.cgv .kv{display:grid;grid-template-columns:90px 1fr;gap:8px 12px;margin-top:14px;padding-top:14px;border-top:1px solid #D4D4D4;font-size:15px}\n.cgv .dark .kv{border-color:#444}.cgv .kv span:nth-child(odd){color:#444}.cgv .dark .kv span:nth-child(odd){color:#BBB}.cgv .kv span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"Ways to cut operating costs: cashless payments mean fewer cash collections, remote monitoring means fewer wasted visits\"><div class=\"lbl\">Way 6<\/div><div class=\"ttl\">Save where you are in control<\/div><div class=\"sub\">Every euro saved is a euro you don&#8217;t need from the customer<\/div><div class=\"body\"><div class=\"g2\"><div class=\"panel\"><div style=\"width:44px;height:6px;background:#006AFE;margin-bottom:14px\"><\/div><div style=\"font-weight:700;font-size:19px\">Cashless payments<\/div><ul class=\"ln\"><li>Fewer cash collections<\/li><li>Less counting and banking<\/li><li>Fewer trips per machine<\/li><\/ul><\/div><div class=\"panel\"><div style=\"width:44px;height:6px;background:#00DC76;margin-bottom:14px\"><\/div><div style=\"font-weight:700;font-size:19px\">Remote monitoring<\/div><ul class=\"ln\"><li>Refill by real stock levels<\/li><li>Fewer wasted visits<\/li><li>Lower fuel and labour costs<\/li><\/ul><\/div><\/div><\/div><div class=\"src\">Coffee prices are outside your control. Operating costs are not.<\/div><\/div>\n<section id=\"written-content-block_10e78f6793461064fc2a724ab69efc48\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <h2><b>Opci\u00f3n 7: Revisa tus recetas de caf\u00e9<\/b><\/h2>\n<p><b>Qu\u00e9 hacer:<\/b><span style=\"font-weight: 400;\"> Comprueba cu\u00e1ntos gramos de caf\u00e9 utiliza realmente cada m\u00e1quina por bebida. Peque\u00f1as diferencias en la receta se traducen en kilos de caf\u00e9 al mes. <\/span><\/p>\n<p><b>Empieza con tres preguntas:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfSabe cu\u00e1ntos gramos de caf\u00e9 utilizan sus m\u00e1quinas para un espresso, un capuchino y un americano?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfEs la misma receta en todas las m\u00e1quinas, o cada t\u00e9cnico la configur\u00f3 de manera diferente?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfEs la dosis m\u00e1s alta de lo necesario para obtener el sabor que deseas?<\/span><\/li>\n<\/ol>\n<p><b>C\u00f3mo configurarlo:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enumere las recetas de cada m\u00e1quina: gramos por espresso, capuchino, americano y cualquier otra bebida a base de caf\u00e9.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comp\u00e1relas. La misma bebida deber\u00eda llevar la misma dosis en todas partes, a menos que exista una raz\u00f3n clara para no hacerlo. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establezca una dosis objetivo para cada bebida y ajuste las m\u00e1quinas que consuman m\u00e1s cantidad. Verifique tambi\u00e9n que los molinos est\u00e9n calibrados, ya que un molino desgastado puede alterar la dosis. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prueba antes y despu\u00e9s. El objetivo es reducir el desperdicio, no la calidad. <\/span><\/li>\n<\/ol>\n<p><b>Ejemplo:<\/b><span style=\"font-weight: 400;\"> An operator checks five machines and finds espresso doses ranging from 7 to 9 grams. Bringing every machine to the same target saves coffee on every cup. Even 1 gram less per cup, on a machine that sells 300 coffees a day, saves about 6.6 kg of coffee a month.  <\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 12-way7-recipe-audit. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv .panel.dark{background:#000;color:#fff}\n.cgv .big{font-size:clamp(34px,6vw,50px);font-weight:700;line-height:1;letter-spacing:-.02em}\n.cgv .red{color:#E4002B}.cgv .blue{color:#006AFE}.cgv .muted{color:#444}\n.cgv .g2{display:grid;grid-template-columns:1fr 1fr;gap:14px}\n.cgv .g3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.cgv .g4{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.cgv .g4 .panel{padding:18px 16px;border-radius:0 32px 0 0}\n.cgv .side{display:grid;grid-template-columns:1fr 220px;gap:18px;align-items:center}\n.cgv .hb{display:grid;grid-template-columns:minmax(110px,32%) 1fr;gap:12px 14px;align-items:center}\n.cgv .hb .nm{font-size:15px;font-weight:600}.cgv .hb .nm small{display:block;font-size:12px;font-weight:400;color:#444}\n.cgv .trk{display:flex;align-items:center;gap:10px}\n.cgv .bar{height:30px;border-radius:0 15px 0 0;flex:none}\n.cgv .val{font-size:16px;font-weight:700;white-space:nowrap}\n.cgv .tag{font-size:13px;color:#444;margin-left:auto;white-space:nowrap}\n.cgv .vb{display:flex;align-items:flex-end;gap:18px;height:240px}\n.cgv .vb .col{flex:1;display:flex;flex-direction:column;justify-content:flex-end;height:100%;max-width:150px}\n.cgv .vb .v{font-size:clamp(18px,2.6vw,24px);font-weight:700;margin-bottom:6px}\n.cgv .vb .b{border-radius:0 32px 0 0;width:100%}\n.cgv .vb-l{display:flex;gap:18px;margin-top:8px}.cgv .vb-l div{flex:1;max-width:150px;font-size:14px;font-weight:600}.cgv .vb-l small{display:block;font-weight:400;font-size:12px;color:#444}\n.cgv .chip{display:inline-block;border:1.5px solid currentColor;border-radius:999px;padding:4px 12px;font-size:13px;font-weight:500;margin:0 6px 6px 0}\n.cgv .kv{display:grid;grid-template-columns:90px 1fr;gap:8px 12px;margin-top:14px;padding-top:14px;border-top:1px solid #D4D4D4;font-size:15px}\n.cgv .dark .kv{border-color:#444}.cgv .kv span:nth-child(odd){color:#444}.cgv .dark .kv span:nth-child(odd){color:#BBB}.cgv .kv span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"Espresso doses across five machines range from 7 to 9 grams; 1 gram less per cup saves 6.6 kg of coffee a month\"><div class=\"lbl\">Way 7<\/div><div class=\"ttl\">Same espresso, different doses<\/div><div class=\"sub\">Grams of coffee per espresso across one operator&#8217;s machines<\/div><div class=\"body\"><div class=\"side\"><div><div class=\"vb\" style=\"position:relative\"><div class=\"col\"><div class=\"v\" style=\"margin-bottom:14px\">7 g<\/div><div class=\"b\" style=\"height:62.2%;background:#B5B5B5\"><\/div><\/div><div class=\"col\"><div class=\"v\" style=\"margin-bottom:14px\">8 g<\/div><div class=\"b\" style=\"height:71.1%;background:#B5B5B5\"><\/div><\/div><div class=\"col\"><div class=\"v\" style=\"margin-bottom:14px\">9 g<\/div><div class=\"b\" style=\"height:80.0%;background:#E4002B\"><\/div><\/div><div class=\"col\"><div class=\"v\" style=\"margin-bottom:14px\">7 g<\/div><div class=\"b\" style=\"height:62.2%;background:#B5B5B5\"><\/div><\/div><div class=\"col\"><div class=\"v\" style=\"margin-bottom:14px\">8 g<\/div><div class=\"b\" style=\"height:71.1%;background:#B5B5B5\"><\/div><\/div><div style=\"position:absolute;left:0;right:0;bottom:62.2%;border-top:2px dashed #000\"><\/div><\/div><div class=\"vb-l\"><div>Machine A<\/div><div>Machine B<\/div><div>Machine C<\/div><div>Machine D<\/div><div>Machine E<\/div><\/div><div class=\"muted\" style=\"font-size:12px;margin-top:6px\">Dashed line: 7 g target<\/div><\/div><div class=\"panel\"><div class=\"big red\">1 g<\/div><div style=\"font-weight:600;font-size:14px;margin-top:10px\">less per cup, at 300 coffees a day, saves<\/div><div style=\"font-size:30px;font-weight:700;margin-top:6px\">6.6 kg<\/div><div class=\"muted\" style=\"font-size:14px\">of coffee a month<\/div><\/div><\/div><\/div><div class=\"src\">Illustrative example, 22 working days a month<\/div><\/div>\n<section id=\"written-content-block_040f6f8784664f1c386d8377bafda75f\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <h2><b>La verdadera pregunta: \u00bfqui\u00e9n paga el aumento y cu\u00e1ndo?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Es probable que los precios del caf\u00e9 se mantengan elevados durante alg\u00fan tiempo. Sin embargo, los operadores no est\u00e1n obligados a elegir entre m\u00e1rgenes y clientes. La elecci\u00f3n est\u00e1 entre un aumento lineal que trata a todos por igual y uno inteligente, que pide a las personas adecuadas que paguen en el momento oportuno.  <\/span><\/p>\n<p>413 <\/p>\n<p>Los <a href=\"https:\/\/coges.eu\/es\/sistemas-de-pago\/pagos-cashless-en-circuito-cerrado\/\">sistemas de pago de circuito cerrado<\/a> \u2014como las llaves <a href=\"https:\/\/coges.eu\/es\/sistemas-de-pago\/mykey\/\">MyKey<\/a>, las cuentas de prepago y la aplicaci\u00f3n <a href=\"https:\/\/coges.eu\/es\/sistemas-de-pago\/aplicaciones-moviles\/\">Pay4Vend<\/a>\u2014<span style=\"font-weight: 400;\"> hacen posible la mayor\u00eda de estas siete estrategias. Permiten a los operadores fijar precios seg\u00fan el grupo de usuarios, compartir costes con las empresas, aplicar descuentos en las horas de menor actividad, recompensar las recargas y la fidelidad, y reducir la gesti\u00f3n de efectivo. As\u00ed, el cliente habitual sigue volviendo, el cliente ocasional paga el precio completo y los ingresos mantienen el ritmo frente al aumento de los costes. Descubra todos los   <\/span> <a href=\"https:\/\/coges.eu\/es\/sistemas-de-pago\/\">sistemas de pago de Coges<\/a>.<\/p>\n<h2><b>\u00bfListo para fijar precios de forma m\u00e1s inteligente?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cada ubicaci\u00f3n es diferente. La combinaci\u00f3n ideal de listas de precios, descuentos en horarios de baja afluencia, recompensas por fidelidad y promociones en la aplicaci\u00f3n depende de qui\u00e9n utilice sus m\u00e1quinas y cu\u00e1ndo. Si desea ver c\u00f3mo podr\u00edan funcionar estas ideas en sus ubicaciones, el equipo de Coges puede ayudarle a encontrar la configuraci\u00f3n adecuada, desde las llaves MyKey y las cuentas de prepago hasta la aplicaci\u00f3n Pay4Vend.  <\/span><\/p>\n<p><a href=\"https:\/\/coges.eu\/es\/\"><b>Hable con el equipo de Coges \u2192<\/b><\/a><\/p>\n<h2><b>Fuentes<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.ansa.it\/sito\/notizie\/economia\/2026\/08\/18\/e-caro-tazzina-lespresso-costa-129-euro-il-24-piu-del-2021_6b5a8528-90fe-46ae-aaab-1e363005c40d.html\"><span style=\"font-weight: 400;\">ANSA: el espresso cuesta 1,29 \u20ac, un 24,2 % m\u00e1s desde 2021 (agosto de 2026)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.adnkronos.com\/cronaca\/cristina-scocchia-illycaffe-intervista-rincari-quotazione_3IxXJVxembTYwCxq6rmzZ2\"><span style=\"font-weight: 400;\">Adnkronos: entrevista con la directora ejecutiva de Illycaff\u00e8, Cristina Scocchia<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.confida.com\/news\/il-vending-evolve-meno-volumi-tradizionali-piu-qualita-e-nuovi-consumi-confida-presenta-a-venditalia-2026-i-dati-di-settore-2025\/\"><span style=\"font-weight: 400;\">CONFIDA: datos del sector vending 2025, Venditalia 2026<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.batista70phone.com\/2026\/09\/22\/caffe-a-casa-macchine-automatiche-2026\"><span style=\"font-weight: 400;\">Batista70: b\u00fasquedas de m\u00e1quinas de caf\u00e9 dom\u00e9sticas en Trovaprezzi.it (septiembre de 2026)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.comunicaffe.it\/prezzi-caffe-aumenti-bar-ristoranti-2026\/\"><span style=\"font-weight: 400;\">Comunicaff\u00e8: precios del caf\u00e9 y an\u00e1lisis del coste por taza de Il Fatto Alimentare<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.comunicaffe.it\/distribuzione-automatica-2025-confida-consumi-calo-qualita-innovazione-confida\/\"><span style=\"font-weight: 400;\">Comunicaff\u00e8: estudio CONFIDA sobre el consumo de vending 2025<\/span><\/a><\/li>\n<\/ul>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Coffee prices in Italy The average espresso now costs \u20ac1.29 Average price of an espresso at the bar \u20ac1.00\u20ac1.10\u20ac1.20\u20ac1.30\u20ac1.042021\u20ac1.25Aug 2025\u20ac1.292026 +24.2% since 2021 25 cents more per cup Source: C.r.c. and Assoutenti on Mimit data (2026); C.r.c. (Aug 2025) Coffee prices in Italy In some cities, the cup costs up to 49% more Increase in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93],"tags":[],"class_list":["post-7060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insights-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 formas de proteger los ingresos de las m\u00e1quinas expendedoras ante el continuo aumento de los costos del caf\u00e9. - Coges<\/title>\n<meta name=\"description\" content=\"Listas de precios para grupos, descuentos en horarios de baja afluencia y copago por parte del empleador: formas pr\u00e1cticas de gestionar el aumento de los costes del caf\u00e9 en m\u00e1quinas expendedoras sin perder volumen de ventas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coges.eu\/es\/blog\/7-formas-de-proteger-los-ingresos-de-las-maquinas-expendedoras-ante-el-continuo-aumento-de-los-costos-del-cafe\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 formas de proteger los ingresos de las m\u00e1quinas expendedoras ante el continuo aumento de los costos del caf\u00e9. - 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