{"id":7054,"date":"2026-10-06T12:36:23","date_gmt":"2026-10-06T09:36:23","guid":{"rendered":"https:\/\/coges.eu\/?p=7054"},"modified":"2026-10-06T12:36:23","modified_gmt":"2026-10-06T09:36:23","slug":"7-modi-per-proteggere-i-ricavi-del-vending-mentre-il-costo-del-caffe-continua-a-salire","status":"publish","type":"post","link":"https:\/\/coges.eu\/it\/blog\/7-modi-per-proteggere-i-ricavi-del-vending-mentre-il-costo-del-caffe-continua-a-salire\/","title":{"rendered":"7 modi per proteggere i ricavi del vending mentre il costo del caff\u00e8 continua a salire"},"content":{"rendered":"<section id=\"written-content-block_d7e42746dc52e2453ef02e77c6e3e8a2\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p><span style=\"font-weight: 400;\">Il caff\u00e8 \u00e8 diventato uno dei simboli pi\u00f9 evidenti dell&#8217;inflazione in Italia. Secondo i dati ufficiali del Mimit raccolti nelle province italiane, oggi un espresso al bar costa in media 1,29 \u20ac, cio\u00e8 25 centesimi in pi\u00f9 rispetto al 2021, con un aumento del 24,2%. ( <\/span><a href=\"https:\/\/www.ansa.it\/sito\/notizie\/economia\/2026\/08\/18\/e-caro-tazzina-lespresso-costa-129-euro-il-24-piu-del-2021_6b5a8528-90fe-46ae-aaab-1e363005c40d.html\"><span style=\"font-weight: 400;\">ANSA<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 01-espresso-price-italy. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv .panel.dark{background:#000;color:#fff}\n.cgv .big{font-size:clamp(34px,6vw,50px);font-weight:700;line-height:1;letter-spacing:-.02em}\n.cgv .red{color:#E4002B}.cgv .blue{color:#006AFE}.cgv .muted{color:#444}\n.cgv .g2{display:grid;grid-template-columns:1fr 1fr;gap:14px}\n.cgv .g3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.cgv .g4{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.cgv .g4 .panel{padding:18px 16px;border-radius:0 32px 0 0}\n.cgv .side{display:grid;grid-template-columns:1fr 220px;gap:18px;align-items:center}\n.cgv .hb{display:grid;grid-template-columns:minmax(110px,32%) 1fr;gap:12px 14px;align-items:center}\n.cgv .hb .nm{font-size:15px;font-weight:600}.cgv .hb .nm small{display:block;font-size:12px;font-weight:400;color:#444}\n.cgv .trk{display:flex;align-items:center;gap:10px}\n.cgv .bar{height:30px;border-radius:0 15px 0 0;flex:none}\n.cgv .val{font-size:16px;font-weight:700;white-space:nowrap}\n.cgv .tag{font-size:13px;color:#444;margin-left:auto;white-space:nowrap}\n.cgv .vb{display:flex;align-items:flex-end;gap:18px;height:240px}\n.cgv .vb .col{flex:1;display:flex;flex-direction:column;justify-content:flex-end;height:100%;max-width:150px}\n.cgv .vb .v{font-size:clamp(18px,2.6vw,24px);font-weight:700;margin-bottom:6px}\n.cgv .vb .b{border-radius:0 32px 0 0;width:100%}\n.cgv .vb-l{display:flex;gap:18px;margin-top:8px}.cgv .vb-l div{flex:1;max-width:150px;font-size:14px;font-weight:600}.cgv .vb-l small{display:block;font-weight:400;font-size:12px;color:#444}\n.cgv .chip{display:inline-block;border:1.5px solid currentColor;border-radius:999px;padding:4px 12px;font-size:13px;font-weight:500;margin:0 6px 6px 0}\n.cgv .kv{display:grid;grid-template-columns:90px 1fr;gap:8px 12px;margin-top:14px;padding-top:14px;border-top:1px solid #D4D4D4;font-size:15px}\n.cgv .dark .kv{border-color:#444}.cgv .kv span:nth-child(odd){color:#444}.cgv .dark .kv span:nth-child(odd){color:#BBB}.cgv .kv span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"Line chart: average espresso price in Italy rose from \u20ac1.04 in 2021 to \u20ac1.29 in 2026, up 24.2%\"><div class=\"lbl\">Coffee prices in Italy<\/div><div class=\"ttl\">The average espresso now costs \u20ac1.29<\/div><div class=\"sub\">Average price of an espresso at the bar<\/div><div class=\"body\"><div class=\"side\"><div><svg viewbox=\"0 0 640 270\" role=\"img\" aria-hidden=\"true\" style=\"font-family:inherit\"><line x1=\"72\" x2=\"620\" y1=\"206\" y2=\"206\" stroke=\"#D4D4D4\"><\/line><text x=\"64\" y=\"210\" font-size=\"21\" fill=\"#444\" text-anchor=\"end\">\u20ac1.00<\/text><line x1=\"72\" x2=\"620\" y1=\"159\" y2=\"159\" stroke=\"#D4D4D4\"><\/line><text x=\"64\" y=\"163\" font-size=\"21\" fill=\"#444\" text-anchor=\"end\">\u20ac1.10<\/text><line x1=\"72\" x2=\"620\" y1=\"111\" y2=\"111\" stroke=\"#D4D4D4\"><\/line><text x=\"64\" y=\"115\" font-size=\"21\" fill=\"#444\" text-anchor=\"end\">\u20ac1.20<\/text><line x1=\"72\" x2=\"620\" y1=\"64\" y2=\"64\" stroke=\"#D4D4D4\"><\/line><text x=\"64\" y=\"68\" font-size=\"21\" fill=\"#444\" text-anchor=\"end\">\u20ac1.30<\/text><polyline points=\"110,187 330,88 600,69\" fill=\"none\" stroke=\"#000\" stroke-width=\"3\" stroke-linejoin=\"round\"><\/polyline><circle cx=\"110\" cy=\"187\" r=\"7\" fill=\"#000\"><\/circle><text x=\"124\" y=\"209\" font-size=\"30\" font-weight=\"700\" fill=\"#000\" text-anchor=\"start\">\u20ac1.04<\/text><text x=\"110\" y=\"258\" font-size=\"21\" fill=\"#444\" text-anchor=\"middle\">2021<\/text><circle cx=\"330\" cy=\"88\" r=\"7\" fill=\"#000\"><\/circle><text x=\"330\" y=\"74\" font-size=\"30\" font-weight=\"700\" fill=\"#000\" text-anchor=\"middle\">\u20ac1.25<\/text><text x=\"330\" y=\"258\" font-size=\"21\" fill=\"#444\" text-anchor=\"middle\">Aug 2025<\/text><circle cx=\"600\" cy=\"69\" r=\"7\" fill=\"#E4002B\"><\/circle><text x=\"600\" y=\"55\" font-size=\"30\" font-weight=\"700\" fill=\"#E4002B\" text-anchor=\"middle\">\u20ac1.29<\/text><text x=\"600\" y=\"258\" font-size=\"21\" fill=\"#444\" text-anchor=\"middle\">2026<\/text><\/svg><\/div><div class=\"panel\"><div class=\"big red\">+24.2%<\/div><div style=\"font-weight:600;margin-top:10px\">since 2021<\/div><div class=\"muted\" style=\"font-size:14px\">25 cents more per cup<\/div><\/div><\/div><\/div><div class=\"src\">Source: C.r.c. and Assoutenti on Mimit data (2026); C.r.c. (Aug 2025)<\/div><\/div>\n<section id=\"written-content-block_eecd6273ad42c1646df92782791d5bd3\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p><span style=\"font-weight: 400;\">In alcune citt\u00e0 l&#8217;aumento \u00e8 stato ancora pi\u00f9 marcato. Gli incrementi maggiori si sono registrati a Pescara (+49%), Parma (+41%), Bari (+39,5%) e Napoli (+37,8%). <\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 02-espresso-increase-cities. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv .panel.dark{background:#000;color:#fff}\n.cgv .big{font-size:clamp(34px,6vw,50px);font-weight:700;line-height:1;letter-spacing:-.02em}\n.cgv .red{color:#E4002B}.cgv .blue{color:#006AFE}.cgv .muted{color:#444}\n.cgv .g2{display:grid;grid-template-columns:1fr 1fr;gap:14px}\n.cgv .g3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.cgv .g4{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.cgv .g4 .panel{padding:18px 16px;border-radius:0 32px 0 0}\n.cgv .side{display:grid;grid-template-columns:1fr 220px;gap:18px;align-items:center}\n.cgv .hb{display:grid;grid-template-columns:minmax(110px,32%) 1fr;gap:12px 14px;align-items:center}\n.cgv .hb .nm{font-size:15px;font-weight:600}.cgv .hb .nm small{display:block;font-size:12px;font-weight:400;color:#444}\n.cgv .trk{display:flex;align-items:center;gap:10px}\n.cgv .bar{height:30px;border-radius:0 15px 0 0;flex:none}\n.cgv .val{font-size:16px;font-weight:700;white-space:nowrap}\n.cgv .tag{font-size:13px;color:#444;margin-left:auto;white-space:nowrap}\n.cgv .vb{display:flex;align-items:flex-end;gap:18px;height:240px}\n.cgv .vb .col{flex:1;display:flex;flex-direction:column;justify-content:flex-end;height:100%;max-width:150px}\n.cgv .vb .v{font-size:clamp(18px,2.6vw,24px);font-weight:700;margin-bottom:6px}\n.cgv .vb .b{border-radius:0 32px 0 0;width:100%}\n.cgv .vb-l{display:flex;gap:18px;margin-top:8px}.cgv .vb-l div{flex:1;max-width:150px;font-size:14px;font-weight:600}.cgv .vb-l small{display:block;font-weight:400;font-size:12px;color:#444}\n.cgv .chip{display:inline-block;border:1.5px solid currentColor;border-radius:999px;padding:4px 12px;font-size:13px;font-weight:500;margin:0 6px 6px 0}\n.cgv .kv{display:grid;grid-template-columns:90px 1fr;gap:8px 12px;margin-top:14px;padding-top:14px;border-top:1px solid #D4D4D4;font-size:15px}\n.cgv .dark .kv{border-color:#444}.cgv .kv span:nth-child(odd){color:#444}.cgv .dark .kv span:nth-child(odd){color:#BBB}.cgv .kv span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"Bar chart of espresso price rises since 2021: Pescara +49%, Parma +41%, Bari +39.5%, Naples +37.8%, Italy +24.2%\"><div class=\"lbl\">Coffee prices in Italy<\/div><div class=\"ttl\">In some cities, the cup costs up to 49% more<\/div><div class=\"sub\">Increase in the price of an espresso at the bar, 2021 to 2026<\/div><div class=\"body\"><div class=\"hb\"><div class=\"nm\">Pescara<\/div><div class=\"trk\"><div class=\"bar\" style=\"width:71.3%;background:#E4002B\"><\/div><span class=\"val\">+49%<\/span><\/div><div class=\"nm\">Parma<\/div><div class=\"trk\"><div class=\"bar\" style=\"width:59.6%;background:#000\"><\/div><span class=\"val\">+41%<\/span><\/div><div class=\"nm\">Bari<\/div><div class=\"trk\"><div class=\"bar\" style=\"width:57.5%;background:#000\"><\/div><span class=\"val\">+39.5%<\/span><\/div><div class=\"nm\">Naples<\/div><div class=\"trk\"><div class=\"bar\" style=\"width:55.0%;background:#000\"><\/div><span class=\"val\">+37.8%<\/span><\/div><div class=\"nm\">Italy average<\/div><div class=\"trk\"><div class=\"bar\" style=\"width:35.2%;background:#B5B5B5\"><\/div><span class=\"val\">+24.2%<\/span><\/div><\/div><\/div><div class=\"src\">Source: C.r.c. and Assoutenti on Mimit data, via ANSA (Aug 2026)<\/div><\/div>\n<section id=\"written-content-block_60f77db6ddf4e98754ada8f43a49e551\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p><span style=\"font-weight: 400;\">E non si intravede ancora una diminuzione dei prezzi. In un&#8217;intervista ad Adnkronos, l&#8217;amministratrice delegata di Illycaff\u00e8, Cristina Scocchia, ha ipotizzato un ulteriore aumento del prezzo della tazzina gi\u00e0 da gennaio. ( <\/span><a href=\"https:\/\/www.adnkronos.com\/cronaca\/cristina-scocchia-illycaffe-intervista-rincari-quotazione_3IxXJVxembTYwCxq6rmzZ2\"><span style=\"font-weight: 400;\">Adnkronos<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per i gestori del vending questo rappresenta un doppio problema: da una parte il costo della materia prima aumenta, dall&#8217;altra i consumatori diventano sempre pi\u00f9 sensibili al prezzo. Questo articolo propone soluzioni pratiche per proteggere i margini mantenendo stabile il fatturato, senza allontanare gli utenti dalle macchine.  <\/span><\/p>\n<h2><b>Perch\u00e9 il vending subisce maggiormente la pressione dei prezzi<br \/><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Un bar pu\u00f2 aumentare il prezzo dell&#8217;espresso di 10 centesimi e la maggior parte dei clienti continuer\u00e0 a frequentarlo. Nel vending il margine di manovra \u00e8 molto pi\u00f9 ridotto. In fabbriche e uffici un caff\u00e8 al distributore costa ancora mediamente 0,40 \u20ac, mentre anche le opzioni pi\u00f9 costose raramente superano 0,50 \u20ac. Gli operatori cercano da anni di portare il prezzo standard a 0,50 \u20ac, ma l&#8217;obiettivo \u00e8 ancora lontano. Se al bar un aumento di 10 centesimi equivale a circa l&#8217;8%, nel vending rappresenta il 25%.     <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anche i volumi sono sotto pressione. Secondo lo studio Jakala per CONFIDA, nel 2025 i consumi del settore vending sono scesi a 3,66 miliardi di prodotti, con un calo del 4,18% rispetto al 2024. La diminuzione ha interessato tutte le principali categorie e in particolare le bevande calde (-3,33%), che restano il cuore del settore. Il solo caff\u00e8 rappresenta oltre la met\u00e0 dei consumi complessivi. (  <\/span><a href=\"https:\/\/www.confida.com\/news\/il-vending-evolve-meno-volumi-tradizionali-piu-qualita-e-nuovi-consumi-confida-presenta-a-venditalia-2026-i-dati-di-settore-2025\/\"><span style=\"font-weight: 400;\">CONFIDA<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nel frattempo, la concorrenza arriva direttamente dalle cucine delle persone. Nel 2026 le ricerche online di macchine automatiche da caff\u00e8 in grani sono cresciute del 24,1%, raggiungendo addirittura un picco del +93,7% nel mese di maggio. ( <\/span><a href=\"https:\/\/www.batista70phone.com\/2026\/09\/22\/caffe-a-casa-macchine-automatiche-2026\"><span style=\"font-weight: 400;\">Batista70<\/span><\/a><span style=\"font-weight: 400;\">). Ogni cliente che inizia a portarsi il caff\u00e8 da casa rappresenta un ricavo che potrebbe non tornare mai pi\u00f9.<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 03-vending-pressure. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv .panel.dark{background:#000;color:#fff}\n.cgv .big{font-size:clamp(34px,6vw,50px);font-weight:700;line-height:1;letter-spacing:-.02em}\n.cgv .red{color:#E4002B}.cgv .blue{color:#006AFE}.cgv .muted{color:#444}\n.cgv .g2{display:grid;grid-template-columns:1fr 1fr;gap:14px}\n.cgv .g3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.cgv .g4{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.cgv .g4 .panel{padding:18px 16px;border-radius:0 32px 0 0}\n.cgv .side{display:grid;grid-template-columns:1fr 220px;gap:18px;align-items:center}\n.cgv .hb{display:grid;grid-template-columns:minmax(110px,32%) 1fr;gap:12px 14px;align-items:center}\n.cgv .hb .nm{font-size:15px;font-weight:600}.cgv .hb .nm small{display:block;font-size:12px;font-weight:400;color:#444}\n.cgv .trk{display:flex;align-items:center;gap:10px}\n.cgv .bar{height:30px;border-radius:0 15px 0 0;flex:none}\n.cgv .val{font-size:16px;font-weight:700;white-space:nowrap}\n.cgv .tag{font-size:13px;color:#444;margin-left:auto;white-space:nowrap}\n.cgv .vb{display:flex;align-items:flex-end;gap:18px;height:240px}\n.cgv .vb .col{flex:1;display:flex;flex-direction:column;justify-content:flex-end;height:100%;max-width:150px}\n.cgv .vb .v{font-size:clamp(18px,2.6vw,24px);font-weight:700;margin-bottom:6px}\n.cgv .vb .b{border-radius:0 32px 0 0;width:100%}\n.cgv .vb-l{display:flex;gap:18px;margin-top:8px}.cgv .vb-l div{flex:1;max-width:150px;font-size:14px;font-weight:600}.cgv .vb-l small{display:block;font-weight:400;font-size:12px;color:#444}\n.cgv .chip{display:inline-block;border:1.5px solid currentColor;border-radius:999px;padding:4px 12px;font-size:13px;font-weight:500;margin:0 6px 6px 0}\n.cgv .kv{display:grid;grid-template-columns:90px 1fr;gap:8px 12px;margin-top:14px;padding-top:14px;border-top:1px solid #D4D4D4;font-size:15px}\n.cgv .dark .kv{border-color:#444}.cgv .kv span:nth-child(odd){color:#444}.cgv .dark .kv span:nth-child(odd){color:#BBB}.cgv .kv span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"Three stats: vending sales \u22124.18% and hot drinks \u22123.33% in 2025, while home coffee machine searches rose 24.1%\"><div class=\"lbl\">The vending market<\/div><div class=\"ttl\">Vending sells less. Home coffee grows.<\/div><div class=\"sub\">Why operators can&#8217;t simply pass on the full increase<\/div><div class=\"body\"><div class=\"g3\"><div class=\"panel\"><div style=\"width:44px;height:6px;background:#B5B5B5;margin-bottom:18px\"><\/div><div class=\"big\">\u22124.18%<\/div><div style=\"font-weight:600;margin-top:12px\">items sold in vending, 2025<\/div><div class=\"muted\" style=\"font-size:14px\">3.66 billion in total<\/div><\/div><div class=\"panel\"><div style=\"width:44px;height:6px;background:#B5B5B5;margin-bottom:18px\"><\/div><div class=\"big\">\u22123.33%<\/div><div style=\"font-weight:600;margin-top:12px\">hot drinks in vending, 2025<\/div><div class=\"muted\" style=\"font-size:14px\">coffee is over half of sales<\/div><\/div><div class=\"panel\"><div style=\"width:44px;height:6px;background:#006AFE;margin-bottom:18px\"><\/div><div class=\"big\">+24.1%<\/div><div style=\"font-weight:600;margin-top:12px\">searches for home coffee machines<\/div><div class=\"muted\" style=\"font-size:14px\">in 2026 (May: +93.7%)<\/div><\/div><\/div><\/div><div class=\"src\">Sources: Jakala for CONFIDA, Venditalia 2026; Trovaprezzi.it (2026)<\/div><\/div>\n<section id=\"written-content-block_d13c93e1792cebb99d72a8380de87f79\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p><span style=\"font-weight: 400;\">La domanda quindi non \u00e8 se reagire all&#8217;aumento dei costi, ma come farlo senza perdere i clienti che usano il distributore tutti i giorni.<br \/> <\/span><\/p>\n<h2><b>Sette strategie per affrontare l&#8217;aumento dei prezzi del caff\u00e8<br \/><\/b><\/h2>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 04-seven-ways-overview. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv .panel.dark{background:#000;color:#fff}\n.cgv .big{font-size:clamp(34px,6vw,50px);font-weight:700;line-height:1;letter-spacing:-.02em}\n.cgv .red{color:#E4002B}.cgv .blue{color:#006AFE}.cgv .muted{color:#444}\n.cgv .g2{display:grid;grid-template-columns:1fr 1fr;gap:14px}\n.cgv .g3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.cgv .g4{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.cgv .g4 .panel{padding:18px 16px;border-radius:0 32px 0 0}\n.cgv .side{display:grid;grid-template-columns:1fr 220px;gap:18px;align-items:center}\n.cgv .hb{display:grid;grid-template-columns:minmax(110px,32%) 1fr;gap:12px 14px;align-items:center}\n.cgv .hb .nm{font-size:15px;font-weight:600}.cgv .hb .nm small{display:block;font-size:12px;font-weight:400;color:#444}\n.cgv .trk{display:flex;align-items:center;gap:10px}\n.cgv .bar{height:30px;border-radius:0 15px 0 0;flex:none}\n.cgv .val{font-size:16px;font-weight:700;white-space:nowrap}\n.cgv .tag{font-size:13px;color:#444;margin-left:auto;white-space:nowrap}\n.cgv .vb{display:flex;align-items:flex-end;gap:18px;height:240px}\n.cgv .vb .col{flex:1;display:flex;flex-direction:column;justify-content:flex-end;height:100%;max-width:150px}\n.cgv .vb .v{font-size:clamp(18px,2.6vw,24px);font-weight:700;margin-bottom:6px}\n.cgv .vb .b{border-radius:0 32px 0 0;width:100%}\n.cgv .vb-l{display:flex;gap:18px;margin-top:8px}.cgv .vb-l div{flex:1;max-width:150px;font-size:14px;font-weight:600}.cgv .vb-l small{display:block;font-weight:400;font-size:12px;color:#444}\n.cgv .chip{display:inline-block;border:1.5px solid currentColor;border-radius:999px;padding:4px 12px;font-size:13px;font-weight:500;margin:0 6px 6px 0}\n.cgv .kv{display:grid;grid-template-columns:90px 1fr;gap:8px 12px;margin-top:14px;padding-top:14px;border-top:1px solid #D4D4D4;font-size:15px}\n.cgv .dark .kv{border-color:#444}.cgv .kv span:nth-child(odd){color:#444}.cgv .dark .kv span:nth-child(odd){color:#BBB}.cgv .kv span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"Seven ways to adapt to rising coffee prices, from group pricing and employer co-pay to premium locations and recipe audits\"><div class=\"lbl\">Seven ways<\/div><div class=\"ttl\">Seven ways to adapt to rising coffee prices<\/div><div class=\"sub\">Protect regular customers, keep revenue growing<\/div><div class=\"body\"><div class=\"g4\"><div class=\"panel\"><div class=\"num\">1<\/div><div style=\"font-weight:700;font-size:16px\">Price by user group<\/div><div class=\"muted\" style=\"font-size:14px;margin-top:2px\">Raise where it hurts least<\/div><\/div><div class=\"panel\"><div class=\"num\">2<\/div><div style=\"font-weight:700;font-size:16px\">Employer co-pays<\/div><div class=\"muted\" style=\"font-size:14px;margin-top:2px\">Clients subsidise staff coffee<\/div><\/div><div class=\"panel\"><div class=\"num\">3<\/div><div style=\"font-weight:700;font-size:16px\">Quiet-hour discounts<\/div><div class=\"muted\" style=\"font-size:14px;margin-top:2px\">Fill lunch and evening gaps<\/div><\/div><div class=\"panel\"><div class=\"num\">4<\/div><div style=\"font-weight:700;font-size:16px\">Top-up and loyalty<\/div><div class=\"muted\" style=\"font-size:14px;margin-top:2px\">Customers commit in advance<\/div><\/div><div class=\"panel\"><div class=\"num\">5<\/div><div style=\"font-weight:700;font-size:16px\">Premium where it fits<\/div><div class=\"muted\" style=\"font-size:14px;margin-top:2px\">Match coffee to the location<\/div><\/div><div class=\"panel\"><div class=\"num\">6<\/div><div style=\"font-weight:700;font-size:16px\">Cut costs you control<\/div><div class=\"muted\" style=\"font-size:14px;margin-top:2px\">Less cash, fewer wasted trips<\/div><\/div><div class=\"panel\"><div class=\"num r\">7<\/div><div style=\"font-weight:700;font-size:16px\">Audit your recipes<\/div><div class=\"muted\" style=\"font-size:14px;margin-top:2px\">Grams per cup add up<\/div><\/div><\/div><\/div><div class=\"src\">All seven work best with closed-loop payments and connected machines<\/div><\/div>\n<section id=\"written-content-block_ed3cccd88714c906545c4a122d9dafda\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <h2><b>Strategia 1: Applicare prezzi diversi a gruppi diversi di utenti<\/b><\/h2>\n<p><b>Cosa fare:<\/b><span style=\"font-weight: 400;\"> Smetti di applicare a tutti lo stesso prezzo. Aumentalo dove i clienti sono meno sensibili e tutela i gruppi che acquistano ogni giorno. <\/span><\/p>\n<p><b>Come implementarlo:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dai agli utenti abituali una chiave, una tessera o un account app.(<\/span><a href=\"https:\/\/coges.eu\/it\/pagamento\/pagamenti-circuito-chiuso\/\"><span style=\"font-weight: 400;\">closed-loop<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assegna ciascun utente a un gruppo: studenti, insegnanti, dipendenti, dirigenza.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Imposta prezzi differenti per ogni gruppo nel <a href=\"https:\/\/coges.eu\/it\/pagamento\/engine-engine-connect\/\">sistema di pagamento<\/a>.<span style=\"font-weight: 400;\">. Chiunque sia sprovvisto di chiave (visitatori) paga il prezzo standard in contanti o con carta contactless.<\/span><\/li>\n<\/ol>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 05-way1-price-lists. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv .panel.dark{background:#000;color:#fff}\n.cgv .big{font-size:clamp(34px,6vw,50px);font-weight:700;line-height:1;letter-spacing:-.02em}\n.cgv .red{color:#E4002B}.cgv .blue{color:#006AFE}.cgv .muted{color:#444}\n.cgv .g2{display:grid;grid-template-columns:1fr 1fr;gap:14px}\n.cgv .g3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.cgv .g4{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.cgv .g4 .panel{padding:18px 16px;border-radius:0 32px 0 0}\n.cgv .side{display:grid;grid-template-columns:1fr 220px;gap:18px;align-items:center}\n.cgv .hb{display:grid;grid-template-columns:minmax(110px,32%) 1fr;gap:12px 14px;align-items:center}\n.cgv .hb .nm{font-size:15px;font-weight:600}.cgv .hb .nm small{display:block;font-size:12px;font-weight:400;color:#444}\n.cgv .trk{display:flex;align-items:center;gap:10px}\n.cgv .bar{height:30px;border-radius:0 15px 0 0;flex:none}\n.cgv .val{font-size:16px;font-weight:700;white-space:nowrap}\n.cgv .tag{font-size:13px;color:#444;margin-left:auto;white-space:nowrap}\n.cgv .vb{display:flex;align-items:flex-end;gap:18px;height:240px}\n.cgv .vb .col{flex:1;display:flex;flex-direction:column;justify-content:flex-end;height:100%;max-width:150px}\n.cgv .vb .v{font-size:clamp(18px,2.6vw,24px);font-weight:700;margin-bottom:6px}\n.cgv .vb .b{border-radius:0 32px 0 0;width:100%}\n.cgv .vb-l{display:flex;gap:18px;margin-top:8px}.cgv .vb-l div{flex:1;max-width:150px;font-size:14px;font-weight:600}.cgv .vb-l small{display:block;font-weight:400;font-size:12px;color:#444}\n.cgv .chip{display:inline-block;border:1.5px solid currentColor;border-radius:999px;padding:4px 12px;font-size:13px;font-weight:500;margin:0 6px 6px 0}\n.cgv .kv{display:grid;grid-template-columns:90px 1fr;gap:8px 12px;margin-top:14px;padding-top:14px;border-top:1px solid #D4D4D4;font-size:15px}\n.cgv .dark .kv{border-color:#444}.cgv .kv span:nth-child(odd){color:#444}.cgv .dark .kv span:nth-child(odd){color:#BBB}.cgv .kv span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"Campus coffee prices by user group: visitors \u20ac0.50, teachers and employees \u20ac0.45, students \u20ac0.40, management \u20ac0.25\"><div class=\"lbl\">Way 1<\/div><div class=\"ttl\">One location, five price lists<\/div><div class=\"sub\">Example: a school campus that used to charge \u20ac0.40 to everyone<\/div><div class=\"body\"><div class=\"hb\"><div class=\"nm\">Visitors<small>cash or contactless card<\/small><\/div><div class=\"trk\"><div class=\"bar\" style=\"width:62.0%;background:#E4002B\"><\/div><span class=\"val\">\u20ac0.50<\/span><span class=\"tag\">+\u20ac0.10<\/span><\/div><div class=\"nm\">Teachers<small>personal key<\/small><\/div><div class=\"trk\"><div class=\"bar\" style=\"width:55.8%;background:#000\"><\/div><span class=\"val\">\u20ac0.45<\/span><span class=\"tag\">+\u20ac0.05<\/span><\/div><div class=\"nm\">Employees<small>personal key<\/small><\/div><div class=\"trk\"><div class=\"bar\" style=\"width:55.8%;background:#000\"><\/div><span class=\"val\">\u20ac0.45<\/span><span class=\"tag\">+\u20ac0.05<\/span><\/div><div class=\"nm\">Students<small>personal key<\/small><\/div><div class=\"trk\"><div class=\"bar\" style=\"width:49.6%;background:#006AFE\"><\/div><span class=\"val\">\u20ac0.40<\/span><span class=\"tag\" style=\"color:#000;font-weight:600\">unchanged<\/span><\/div><div class=\"nm\">Management<small>employer pays another \u20ac0.25<\/small><\/div><div class=\"trk\"><div class=\"bar\" style=\"width:31.0%;background:#00DC76\"><\/div><span class=\"val\">\u20ac0.25<\/span><span class=\"tag\">subsidised<\/span><\/div><\/div><\/div><div class=\"src\">Illustrative example, not sourced data<\/div><\/div>\n<section id=\"written-content-block_12416cfa63807e6a31d765a0cdaed0bf\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p><b>Esempio:<\/b><span style=\"font-weight: 400;\"> Un punto vendita all&#8217;interno di un campus scolastico vende 300 caff\u00e8 al giorno a 0,40 \u20ac l&#8217;uno, generando un ricavo giornaliero di 120 \u20ac. I costi sono aumentati e il gestore ha bisogno di ricavare di pi\u00f9 per ogni tazzina. <\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 05b-way1-price-table. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgt{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgt *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgt .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgt .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgt .sub{font-size:15px;color:#444;margin-top:6px}\n.cgt .wrp{margin-top:22px;background:#fff;border-radius:0 40px 0 0;padding:6px 22px;overflow-x:auto}\n.cgt table{width:100%;border-collapse:collapse;min-width:520px}\n.cgt th{text-align:left;font-size:13px;font-weight:600;color:#444;padding:16px 14px 10px;border-bottom:1.5px solid #000;white-space:nowrap}\n.cgt td{font-size:15px;padding:13px 14px;border-bottom:1px solid #E6E6E6;vertical-align:top}\n.cgt td:first-child{font-weight:600;white-space:nowrap}\n.cgt th.r,.cgt td.r{text-align:right;white-space:nowrap}\n.cgt td small{display:block;font-size:13px;color:#444;font-weight:400;margin-top:2px}\n.cgt tr.hl td{background:#006AFE0F}\n.cgt tr.hl td:first-child{box-shadow:inset 4px 0 0 #006AFE}\n.cgt .tag{display:inline-block;font-size:12px;font-weight:600;color:#006AFE;margin-left:6px}\n.cgt tr.tot td{border-bottom:0;border-top:2px solid #000;font-weight:700;font-size:16px}\n.cgt tr.tot td:last-child{color:#E4002B;font-size:18px}\n.cgt .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n@media (max-width:640px){.cgt{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgt .wrp{padding:2px 14px;border-radius:0 28px 0 0}.cgt td,.cgt th{padding:11px 10px}}\n<\/style><div class=\"cgt\" role=\"figure\" aria-label=\"Campus price table: students stay at \u20ac0.40, teachers and employees pay \u20ac0.45, management \u20ac0.25 plus employer share, visitors \u20ac0.50; total \u20ac130 a day\"><div class=\"lbl\">Way 1<\/div><div class=\"ttl\">The campus, priced by user group<\/div><div class=\"sub\">300 coffees a day, up from \u20ac120 at a flat \u20ac0.40<\/div><div class=\"wrp\"><table><thead><tr><th>User group<\/th><th class=\"r\">Coffees per day<\/th><th>New price<\/th><th class=\"r\">Daily revenue<\/th><\/tr><\/thead><tbody><tr class=\"hl\"><td>Students<\/td><td class=\"r\">150<\/td><td>\u20ac0.40<span class=\"tag\">unchanged<\/span><\/td><td class=\"r\">\u20ac60.00<\/td><\/tr><tr><td>Teachers<\/td><td class=\"r\">60<\/td><td>\u20ac0.45<\/td><td class=\"r\">\u20ac27.00<\/td><\/tr><tr><td>Employees<\/td><td class=\"r\">40<\/td><td>\u20ac0.45<\/td><td class=\"r\">\u20ac18.00<\/td><\/tr><tr><td>Management<\/td><td class=\"r\">20<\/td><td>\u20ac0.25 at the machine<small>+ \u20ac0.25 paid by the employer<\/small><\/td><td class=\"r\">\u20ac10.00<\/td><\/tr><tr><td>Visitors<\/td><td class=\"r\">30<\/td><td>\u20ac0.50<\/td><td class=\"r\">\u20ac15.00<\/td><\/tr><tr class=\"tot\"><td>Total<\/td><td class=\"r\">300<\/td><td><\/td><td class=\"r\">\u20ac130.00<\/td><\/tr><\/tbody><\/table><\/div><div class=\"src\">Illustrative example, not sourced data<\/div><\/div>\n<section id=\"written-content-block_6565b38935e9807af7eb3b99cd99fbe1\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p><span style=\"font-weight: 400;\">Il ricavo giornaliero cresce di oltre l&#8217;8% e per gli studenti \u2013 che rappresentano met\u00e0 delle vendite e costituiscono il gruppo pi\u00f9 sensibile al prezzo \u2013 non cambia assolutamente nulla. Si noti l&#8217;entit\u00e0 ridotta degli incrementi: cinque centesimi per la maggior parte dei gruppi, dieci per i visitatori. Nel settore della distribuzione automatica, sono proprio i piccoli ritocchi quelli che i clienti accettano.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Confrontiamo questa ipotesi con un aumento fisso a 0,45 \u20ac per tutti. Sulla carta, ci\u00f2 genera un incasso di 135 \u20ac. Tuttavia, se gli studenti acquistassero anche solo il 15% di caff\u00e8 in meno, i ricavi scenderebbero a circa 125 \u20ac \u2013 una cifra inferiore rispetto a quella ottenibile con la tariffazione differenziata \u2013 ed il distributore automatico perderebbe parte della sua clientela pi\u00f9 fedele.  <\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 06-way1-revenue-comparison. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv .panel.dark{background:#000;color:#fff}\n.cgv .big{font-size:clamp(34px,6vw,50px);font-weight:700;line-height:1;letter-spacing:-.02em}\n.cgv .red{color:#E4002B}.cgv .blue{color:#006AFE}.cgv .muted{color:#444}\n.cgv .g2{display:grid;grid-template-columns:1fr 1fr;gap:14px}\n.cgv .g3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.cgv .g4{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.cgv .g4 .panel{padding:18px 16px;border-radius:0 32px 0 0}\n.cgv .side{display:grid;grid-template-columns:1fr 220px;gap:18px;align-items:center}\n.cgv .hb{display:grid;grid-template-columns:minmax(110px,32%) 1fr;gap:12px 14px;align-items:center}\n.cgv .hb .nm{font-size:15px;font-weight:600}.cgv .hb .nm small{display:block;font-size:12px;font-weight:400;color:#444}\n.cgv .trk{display:flex;align-items:center;gap:10px}\n.cgv .bar{height:30px;border-radius:0 15px 0 0;flex:none}\n.cgv .val{font-size:16px;font-weight:700;white-space:nowrap}\n.cgv .tag{font-size:13px;color:#444;margin-left:auto;white-space:nowrap}\n.cgv .vb{display:flex;align-items:flex-end;gap:18px;height:240px}\n.cgv .vb .col{flex:1;display:flex;flex-direction:column;justify-content:flex-end;height:100%;max-width:150px}\n.cgv .vb .v{font-size:clamp(18px,2.6vw,24px);font-weight:700;margin-bottom:6px}\n.cgv .vb .b{border-radius:0 32px 0 0;width:100%}\n.cgv .vb-l{display:flex;gap:18px;margin-top:8px}.cgv .vb-l div{flex:1;max-width:150px;font-size:14px;font-weight:600}.cgv .vb-l small{display:block;font-weight:400;font-size:12px;color:#444}\n.cgv .chip{display:inline-block;border:1.5px solid currentColor;border-radius:999px;padding:4px 12px;font-size:13px;font-weight:500;margin:0 6px 6px 0}\n.cgv .kv{display:grid;grid-template-columns:90px 1fr;gap:8px 12px;margin-top:14px;padding-top:14px;border-top:1px solid #D4D4D4;font-size:15px}\n.cgv .dark .kv{border-color:#444}.cgv .kv span:nth-child(odd){color:#444}.cgv .dark .kv span:nth-child(odd){color:#BBB}.cgv .kv span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"Daily revenue: \u20ac120 before, \u20ac125 with a flat increase, \u20ac130 with group pricing, 8% more than before\"><div class=\"lbl\">Way 1<\/div><div class=\"ttl\">Group pricing beats a flat increase<\/div><div class=\"sub\">Daily coffee revenue on the same campus, 300 coffees a day<\/div><div class=\"body\"><div class=\"side\"><div><div class=\"vb\"><div class=\"col\"><div class=\"v\">\u20ac120<\/div><div class=\"b\" style=\"height:73.8%;background:#B5B5B5\"><\/div><\/div><div class=\"col\"><div class=\"v\">\u20ac125<\/div><div class=\"b\" style=\"height:76.9%;background:#B5B5B5\"><\/div><\/div><div class=\"col\"><div class=\"v\">\u20ac130<\/div><div class=\"b\" style=\"height:80.0%;background:#006AFE\"><\/div><\/div><\/div><div class=\"vb-l\"><div>Before<small>\u20ac0.40 for everyone<\/small><\/div><div>Flat increase<small>\u20ac0.45 for everyone, students buy 15% less<\/small><\/div><div>Group pricing<small>students unchanged, no lost volume<\/small><\/div><\/div><\/div><div class=\"panel\"><div class=\"big red\">+8%<\/div><div style=\"font-weight:600;margin-top:10px\">more revenue than before<\/div><div class=\"muted\" style=\"font-size:14px\">with no students lost<\/div><\/div><\/div><\/div><div class=\"src\">Illustrative example, not sourced data<\/div><\/div>\n<section id=\"written-content-block_6f6a6f1483da93ba06ab2f3cc472ceaf\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <h2><b>Strategia 2: Lascia che il datore di lavoro paghi una parte del prezzo.<\/b><\/h2>\n<p><b>Cosa fare:<\/b> negli uffici, nelle fabbriche e negli ospedali, offri al cliente la possibilit\u00e0 di sovvenzionare il caff\u00e8 per il proprio personale.<\/p>\n<p><b>Come implementarlo:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concorda con il cliente quali gruppi riceveranno un benefit e in quale misura.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Imposta un prezzo pi\u00f9 basso alla macchina per quei gruppi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fattura la differenza al datore di lavoro ogni mese.<\/span><\/li>\n<\/ol>\n<p><b>Risultato:<\/b><span style=\"font-weight: 400;\"> I dipendenti pagano meno, l&#8217;azienda offre un benefit tangibile e il gestore incassa il prezzo pieno per ogni tazza. Nell&#8217;esempio del campus citato in precedenza, la direzione paga 0,25 \u20ac alla macchina, mentre il gestore ne guadagna 0,50 \u20ac. <\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 07-way2-employer-share. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv .panel.dark{background:#000;color:#fff}\n.cgv .big{font-size:clamp(34px,6vw,50px);font-weight:700;line-height:1;letter-spacing:-.02em}\n.cgv .red{color:#E4002B}.cgv .blue{color:#006AFE}.cgv .muted{color:#444}\n.cgv .g2{display:grid;grid-template-columns:1fr 1fr;gap:14px}\n.cgv .g3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.cgv .g4{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.cgv .g4 .panel{padding:18px 16px;border-radius:0 32px 0 0}\n.cgv .side{display:grid;grid-template-columns:1fr 220px;gap:18px;align-items:center}\n.cgv .hb{display:grid;grid-template-columns:minmax(110px,32%) 1fr;gap:12px 14px;align-items:center}\n.cgv .hb .nm{font-size:15px;font-weight:600}.cgv .hb .nm small{display:block;font-size:12px;font-weight:400;color:#444}\n.cgv .trk{display:flex;align-items:center;gap:10px}\n.cgv .bar{height:30px;border-radius:0 15px 0 0;flex:none}\n.cgv .val{font-size:16px;font-weight:700;white-space:nowrap}\n.cgv .tag{font-size:13px;color:#444;margin-left:auto;white-space:nowrap}\n.cgv .vb{display:flex;align-items:flex-end;gap:18px;height:240px}\n.cgv .vb .col{flex:1;display:flex;flex-direction:column;justify-content:flex-end;height:100%;max-width:150px}\n.cgv .vb .v{font-size:clamp(18px,2.6vw,24px);font-weight:700;margin-bottom:6px}\n.cgv .vb .b{border-radius:0 32px 0 0;width:100%}\n.cgv .vb-l{display:flex;gap:18px;margin-top:8px}.cgv .vb-l div{flex:1;max-width:150px;font-size:14px;font-weight:600}.cgv .vb-l small{display:block;font-weight:400;font-size:12px;color:#444}\n.cgv .chip{display:inline-block;border:1.5px solid currentColor;border-radius:999px;padding:4px 12px;font-size:13px;font-weight:500;margin:0 6px 6px 0}\n.cgv .kv{display:grid;grid-template-columns:90px 1fr;gap:8px 12px;margin-top:14px;padding-top:14px;border-top:1px solid #D4D4D4;font-size:15px}\n.cgv .dark .kv{border-color:#444}.cgv .kv span:nth-child(odd){color:#444}.cgv .dark .kv span:nth-child(odd){color:#BBB}.cgv .kv span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"A \u20ac0.50 coffee split into \u20ac0.25 paid by the employee and \u20ac0.25 paid by the employer\"><div class=\"lbl\">Way 2<\/div><div class=\"ttl\">The employer shares the cost<\/div><div class=\"sub\">One coffee, two payers, full price for the operator<\/div><div class=\"body\"><div class=\"g2\"><div class=\"panel dark\" style=\"border-radius:0\"><div class=\"big\">\u20ac0.25<\/div><div style=\"font-size:14px;margin-top:8px\">paid by the employee at the machine<\/div><\/div><div class=\"panel\" style=\"background:#006AFE;color:#fff\"><div class=\"big\">\u20ac0.25<\/div><div style=\"font-size:14px;margin-top:8px\">invoiced to the employer every month<\/div><\/div><\/div><div style=\"border:3px solid #000;border-top:0;height:16px;margin-top:12px\"><\/div><div style=\"display:flex;align-items:baseline;gap:12px;margin-top:14px;flex-wrap:wrap\"><span class=\"big red\" style=\"font-size:clamp(28px,5vw,40px)\">\u20ac0.50<\/span><span style=\"font-weight:600;font-size:17px\">received by the operator per coffee<\/span><\/div><div class=\"muted\" style=\"font-size:14px;margin-top:6px\">Employees pay less. The company offers a visible benefit.<\/div><\/div><div class=\"src\">Illustrative example, not sourced data<\/div><\/div>\n<section id=\"written-content-block_2b364c12c4118c604a2d69d76da09c10\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <h2><b>Strategia 3: Applica uno sconto alle fasce orarie di bassa affluenza e mantieni la tariffa piena per le fasce di punta.<\/b><\/h2>\n<p><b>Cosa fare:<\/b> usa la leva del prezzo per spostare le vendite dalle fasce orarie di punta a quelle pi\u00f9 tranquille, come l&#8217;ora di pranzo o la fascia serale.<\/p>\n<p><b>Come implementarlo:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Controlla i dati di vendita su base oraria per individuare i momenti di minore affluenza.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Applica un piccolo sconto solo per quelle fasce orarie: ad esempio, una riduzione di 5 centesimi tra le 15:00 e le 17:00, oppure dopo le 18:00 per i turni notturni.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informa i clienti. Con un&#8217;app di pagamento mobile come <\/span> <a href=\"https:\/\/coges.eu\/it\/pagamento\/app-per-smartphone\/\"> <span style=\"font-weight: 400;\">Pay4Vend<\/span><\/a><span style=\"font-weight: 400;\">, gli utenti vedono l&#8217;offerta sul proprio telefono non appena ha inizio.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mantieni la tariffa piena per la fascia oraria di punta del mattino.<\/span><\/li>\n<\/ol>\n<p><b>Esempio:<\/b><span style=\"font-weight: 400;\"> Un distributore automatico vende 20 caff\u00e8 tra le 15:00 e le 17:00 a 0,40 \u20ac, per un totale di 8 \u20ac. Con uno sconto di 5 centesimi, le vendite salgono a 35 caff\u00e8 a 0,35 \u20ac, per un totale di 12,25 \u20ac. Stessa macchina, stessa fascia oraria, oltre il 50% di ricavi in \u200b\u200bpi\u00f9.  <\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 08-way3-quiet-hours. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv 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span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"Quiet-hour revenue rises from \u20ac8 at full price to \u20ac12.25 with a 5-cent discount, up 53%\"><div class=\"lbl\">Way 3<\/div><div class=\"ttl\">A small discount fills the quiet hours<\/div><div class=\"sub\">Coffee sales between 15:00 and 17:00 on one machine<\/div><div class=\"body\"><div class=\"side\"><div><div class=\"vb\"><div class=\"col\"><div class=\"v\">\u20ac8<\/div><div class=\"b\" style=\"height:52.2%;background:#B5B5B5\"><\/div><\/div><div class=\"col\"><div class=\"v\">\u20ac12.25<\/div><div class=\"b\" style=\"height:80.0%;background:#006AFE\"><\/div><\/div><\/div><div class=\"vb-l\"><div>Full price<small>20 coffees \u00d7 \u20ac0.40<\/small><\/div><div>5 cents off<small>35 coffees \u00d7 \u20ac0.35<\/small><\/div><\/div><\/div><div class=\"panel\"><div class=\"big red\">+53%<\/div><div style=\"font-weight:600;margin-top:10px\">revenue in the same hours<\/div><div class=\"muted\" style=\"font-size:14px\">peak hours stay at full price<\/div><\/div><\/div><\/div><div class=\"src\">Illustrative example, not sourced data<\/div><\/div>\n<section id=\"written-content-block_be619df6194229fdc24566e10457302a\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <p><span style=\"font-weight: 400;\">I gestori lavorano gi\u00e0 in questo modo. Il Gestore del Regno Unito <\/span><a href=\"https:\/\/coges.eu\/it\/blog\/trasformare-la-distribuzione-automatica-in-una-piattaforma-di-coinvolgimento\/\"> <span style=\"font-weight: 400;\">Broderick&#8217;s<\/span><\/a><span style=\"font-weight: 400;\"> utilizza Pay4Vend per lanciare istantaneamente promozioni basate su posizione, orario e condizioni meteorologiche. Lo sconto per le fasce orarie di minore affluenza smette di essere una semplice impostazione della macchina e diventa una campagna attivabile direttamente dalla tua scrivania. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cambia anche il messaggio rivolto ai clienti. Invece di &#8220;il caff\u00e8 costa di pi\u00f9&#8221;, diventa &#8220;il caff\u00e8 costa meno quando sei tu a scegliere&#8221;. <\/span><\/p>\n<p>Per ulteriori esempi concreti di prezzi basati su orari e posizione, consulta l&#8217;articolo di Vendon &#8220;<a href=\"https:\/\/vendon.net\/blog\/5-pricing-strategies-real-operators-actually-use\/\">5 strategie di prezzo realmente utilizzate dai gestori<\/a>&#8220;.<\/p>\n<h3><b>Strategia 4: Premia le ricariche e la frequenza<\/b><\/h3>\n<p><b>Cosa fare:<\/b> offri ai clienti abituali un motivo per affezionarsi al distributore automatico prima di comprare.<\/p>\n<p><b>Come implementarlo:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offri un bonus di ricarica, ad esempio 1 \u20ac di credito extra per ogni 20 \u20ac caricati su chiave, carta o app.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rendi semplice la ricarica. Con l&#8217;app Pay4Vend, gli utenti possono effettuare ricariche utilizzando monete o banconote direttamente alla macchina, oppure tramite Satispay, carte di credito o Apple Pay. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aggiungi una semplice regola di fidelizzazione, come un caff\u00e8 in omaggio ogni dieci.<\/span><\/li>\n<\/ol>\n<p>Esempio: il gestore italiano <a href=\"https:\/\/www.seldavending.it\/\">Selda <\/a>sfrutta le funzionalit\u00e0 bonus di <a href=\"https:\/\/coges.eu\/it\/pagamento\/engine-engine-connect\/\">Coges Engine<\/a> per offrire ai clienti un motivo per tornare: chiunque effettui 10 acquisti con la propria <a href=\"https:\/\/coges.eu\/it\/pagamento\/mykey\/\">MyKey <\/a><span style=\"font-weight: 400;\"> nell&#8217;arco della stessa settimana riceve automaticamente un caff\u00e8 in omaggio. Si tratta della regola di fidelizzazione citata in precedenza, che opera in totale autonomia.  <\/span><\/p>\n<p><b>Risultato:<\/b><span style=\"font-weight: 400;\"> Il gestore incassa il denaro in anticipo e il cliente ha gi\u00e0 deciso dove prender\u00e0 i prossimi venti caff\u00e8. Avendo del credito sull&#8217;app o sulla propria chiave, \u00e8 molto meno probabile che inizi a portarsi il caff\u00e8 da casa. Leggi di pi\u00f9 su  <\/span> <a href=\"https:\/\/coges.eu\/it\/blog\/perche-i-gestori-del-vending-continuano-a-fidarsi-del-cashless-a-circuito-chiuso\/\">Perch\u00e9 i gestore esperti del settore vending continuano a fidarsi dei sistemi a circuito chiuso.<\/a><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 09-way4-topup-loyalty. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv 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span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"A \u20ac20 top-up gives \u20ac21 in credit, and every 11th coffee is free\"><div class=\"lbl\">Way 4<\/div><div class=\"ttl\">Reward customers for coming back<\/div><div class=\"sub\">Two simple rules that build commitment<\/div><div class=\"body\"><div class=\"g2\"><div class=\"panel\"><div style=\"font-weight:700;font-size:17px\">Top-up bonus<\/div><div style=\"display:flex;align-items:center;gap:16px;margin:22px 0 4px\"><div><div class=\"big muted\">\u20ac20<\/div><div class=\"muted\" style=\"font-size:13px;margin-top:4px\">loaded<\/div><\/div><span style=\"font-size:26px;margin-bottom:20px\">\u2192<\/span><div><div class=\"big blue\">\u20ac21<\/div><div class=\"muted\" style=\"font-size:13px;margin-top:4px\">credit to spend<\/div><\/div><\/div><div style=\"font-weight:600;font-size:14px;margin-top:18px\">The operator is paid before the first coffee<\/div><\/div><div class=\"panel\"><div style=\"font-weight:700;font-size:17px;margin-bottom:16px\">Loyalty reward<\/div><div><span style=\"display:inline-flex;width:38px;height:38px;border-radius:50%;align-items:center;justify-content:center;font-weight:700;font-size:14px;margin:0 6px 8px 0;background:#000;color:#fff\">1<\/span><span style=\"display:inline-flex;width:38px;height:38px;border-radius:50%;align-items:center;justify-content:center;font-weight:700;font-size:14px;margin:0 6px 8px 0;background:#000;color:#fff\">2<\/span><span style=\"display:inline-flex;width:38px;height:38px;border-radius:50%;align-items:center;justify-content:center;font-weight:700;font-size:14px;margin:0 6px 8px 0;background:#000;color:#fff\">3<\/span><span style=\"display:inline-flex;width:38px;height:38px;border-radius:50%;align-items:center;justify-content:center;font-weight:700;font-size:14px;margin:0 6px 8px 0;background:#000;color:#fff\">4<\/span><span style=\"display:inline-flex;width:38px;height:38px;border-radius:50%;align-items:center;justify-content:center;font-weight:700;font-size:14px;margin:0 6px 8px 0;background:#000;color:#fff\">5<\/span><span style=\"display:inline-flex;width:38px;height:38px;border-radius:50%;align-items:center;justify-content:center;font-weight:700;font-size:14px;margin:0 6px 8px 0;background:#000;color:#fff\">6<\/span><span style=\"display:inline-flex;width:38px;height:38px;border-radius:50%;align-items:center;justify-content:center;font-weight:700;font-size:14px;margin:0 6px 8px 0;background:#000;color:#fff\">7<\/span><span style=\"display:inline-flex;width:38px;height:38px;border-radius:50%;align-items:center;justify-content:center;font-weight:700;font-size:14px;margin:0 6px 8px 0;background:#000;color:#fff\">8<\/span><span style=\"display:inline-flex;width:38px;height:38px;border-radius:50%;align-items:center;justify-content:center;font-weight:700;font-size:14px;margin:0 6px 8px 0;background:#000;color:#fff\">9<\/span><span style=\"display:inline-flex;width:38px;height:38px;border-radius:50%;align-items:center;justify-content:center;font-weight:700;font-size:14px;margin:0 6px 8px 0;background:#000;color:#fff\">10<\/span><span style=\"display:inline-flex;width:38px;height:38px;border-radius:50%;align-items:center;justify-content:center;font-weight:700;font-size:12px;margin:0 6px 8px 0;background:#00DC76;color:#000\">free<\/span><\/div><div style=\"font-weight:600;font-size:14px;margin-top:10px\">Every 11th coffee is on the house<\/div><\/div><\/div><\/div><div class=\"src\">Illustrative example<\/div><\/div>\n<section id=\"written-content-block_4a575bb8cd4987e4152caee6ffde4462\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <h2><b>Strategia 5: Aggiungi un caff\u00e8 di qualit\u00e0 superiore invece di aumentare quello base<\/b><\/h2>\n<p><b>Cosa fare:<\/b><span style=\"font-weight: 400;\"> Non puntare a migliorare il caff\u00e8 ovunque. Individua i luoghi in cui le persone si aspettano gi\u00e0 un caff\u00e8 di qualit\u00e0 superiore e proponi un&#8217;offerta premium con un listino prezzi dedicato. <\/span><\/p>\n<p><b>Come implementarlo:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dividi le tue locazioni. Un reparto produttivo, una scuola o un magazzino richiedono un prezzo equo e semplice. Una sede aziendale, un centro direzionale o la hall di un hotel si rivolgono a un pubblico diverso.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nelle location di fascia alta, aumenta l&#8217;offerta, non solo il prezzo: una miscela 100% Arabica o una miscela speciale, bevande a base di latte fresco e un distributore automatico moderno con un menu intuitivo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assegna a quelle macchine un listino prezzi premium e mantieni le postazioni standard su quello standard.<\/span><\/li>\n<\/ol>\n<p><b>Esempio:<\/b><span style=\"font-weight: 400;\"> Un gestore serve uno stabilimento produttivo e la sede centrale di una societ\u00e0 di consulenza. Nello stabilimento, i lavoratori cercano un caff\u00e8 rapido ed economico e badano a ogni centesimo; nella sede centrale, invece, il personale e i clienti si aspettano un caff\u00e8 di qualit\u00e0.  <\/span><b> Un prezzo pi\u00f9 elevato comporterebbe una perdita di volumi per lo stabilimento, mentre un&#8217;offerta premium presso la sede centrale \u00e8 esattamente ci\u00f2 che i clienti si aspettano in quel contesto.<\/b><\/p>\n<p><b>Perch\u00e9 funziona:<\/b><span style=\"font-weight: 400;\"> I clienti italiani dei distributori automatici si stanno gi\u00e0 orientando verso la qualit\u00e0. Il caff\u00e8 in grani rappresenta ormai l&#8217;88% del caff\u00e8 erogato dai distributori automatici in Italia e CONFIDA segnala una crescente attenzione alla qualit\u00e0 della miscela e all&#8217;esperienza di acquisto. <\/span><a href=\"https:\/\/www.confida.com\/news\/il-vending-evolve-meno-volumi-tradizionali-piu-qualita-e-nuovi-consumi-confida-presenta-a-venditalia-2026-i-dati-di-settore-2025\/\"><span style=\"font-weight: 400;\">CONFIDA<\/span><\/a><span style=\"font-weight: 400;\">). Una miscela di alta qualit\u00e0 comporta costi di acquisto pi\u00f9 elevati per il gestore; pertanto, risulta vantaggiosa solo laddove i clienti ne apprezzino il valore. Nelle location giuste, consente di aumentare il prezzo della singola tazzina senza dover modificare l&#8217;offerta di caff\u00e8 standard altrove. <\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 10-way5-premium-locations. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv .panel.dark{background:#000;color:#fff}\n.cgv .big{font-size:clamp(34px,6vw,50px);font-weight:700;line-height:1;letter-spacing:-.02em}\n.cgv .red{color:#E4002B}.cgv .blue{color:#006AFE}.cgv .muted{color:#444}\n.cgv .g2{display:grid;grid-template-columns:1fr 1fr;gap:14px}\n.cgv .g3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.cgv .g4{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.cgv .g4 .panel{padding:18px 16px;border-radius:0 32px 0 0}\n.cgv .side{display:grid;grid-template-columns:1fr 220px;gap:18px;align-items:center}\n.cgv .hb{display:grid;grid-template-columns:minmax(110px,32%) 1fr;gap:12px 14px;align-items:center}\n.cgv .hb .nm{font-size:15px;font-weight:600}.cgv .hb .nm small{display:block;font-size:12px;font-weight:400;color:#444}\n.cgv .trk{display:flex;align-items:center;gap:10px}\n.cgv .bar{height:30px;border-radius:0 15px 0 0;flex:none}\n.cgv .val{font-size:16px;font-weight:700;white-space:nowrap}\n.cgv .tag{font-size:13px;color:#444;margin-left:auto;white-space:nowrap}\n.cgv .vb{display:flex;align-items:flex-end;gap:18px;height:240px}\n.cgv .vb .col{flex:1;display:flex;flex-direction:column;justify-content:flex-end;height:100%;max-width:150px}\n.cgv .vb .v{font-size:clamp(18px,2.6vw,24px);font-weight:700;margin-bottom:6px}\n.cgv .vb .b{border-radius:0 32px 0 0;width:100%}\n.cgv .vb-l{display:flex;gap:18px;margin-top:8px}.cgv .vb-l div{flex:1;max-width:150px;font-size:14px;font-weight:600}.cgv .vb-l small{display:block;font-weight:400;font-size:12px;color:#444}\n.cgv .chip{display:inline-block;border:1.5px solid currentColor;border-radius:999px;padding:4px 12px;font-size:13px;font-weight:500;margin:0 6px 6px 0}\n.cgv .kv{display:grid;grid-template-columns:90px 1fr;gap:8px 12px;margin-top:14px;padding-top:14px;border-top:1px solid #D4D4D4;font-size:15px}\n.cgv .dark .kv{border-color:#444}.cgv .kv span:nth-child(odd){color:#444}.cgv .dark .kv span:nth-child(odd){color:#BBB}.cgv .kv span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"Standard locations like factories keep a standard blend and price; premium locations like corporate HQs get premium coffee and a premium price list\"><div class=\"lbl\">Way 5<\/div><div class=\"ttl\">Match the coffee to the location<\/div><div class=\"sub\">Same operator, two kinds of locations<\/div><div class=\"body\"><div class=\"g2\"><div class=\"panel\"><div style=\"font-weight:700;font-size:19px\">Standard locations<\/div><div style=\"font-size:14px;margin:2px 0 14px;color:#444\">Price matters most<\/div><div><span class=\"chip\">Factory floor<\/span><span class=\"chip\">School<\/span><span class=\"chip\">Warehouse<\/span><\/div><div class=\"kv\"><span>Coffee<\/span><span>Standard blend<\/span><span>Price list<\/span><span>Standard<\/span><span>Goal<\/span><span>Keep volume<\/span><\/div><\/div><div class=\"panel dark\"><div style=\"font-weight:700;font-size:19px\">Premium locations<\/div><div style=\"font-size:14px;margin:2px 0 14px;color:#BBB\">Quality matters most<\/div><div><span class=\"chip\">Corporate HQ<\/span><span class=\"chip\">Business centre<\/span><span class=\"chip\">Hotel lobby<\/span><\/div><div class=\"kv\"><span>Coffee<\/span><span>100% arabica, fresh milk<\/span><span>Price list<\/span><span>Premium<\/span><span>Goal<\/span><span class=\"red\">Higher price per cup<\/span><\/div><\/div><\/div><\/div><div class=\"src\">Illustrative example<\/div><\/div>\n<section id=\"written-content-block_f42920032a8ec45dff45ca407a233d24\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <h2><b>Strategia 6: Taglia i costi che puoi controllare.<\/b><\/h2>\n<p><b>Cosa fare:<\/b><span style=\"font-weight: 400;\"> I prezzi del caff\u00e8 sfuggono al tuo controllo. Molti costi operativi, invece, no. <\/span><\/p>\n<p><b>Come implementarlo:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Induci un maggior numero di clienti a passare dalle monete a chiavette, tessere e pagamenti tramite app. Meno contante significa meno operazioni di prelievo, meno conteggi e meno viaggi in banca. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilizza il monitoraggio remoto delle macchine per rifornire in base ai livelli di scorte reali, non a programmi fissi. Meno visite non necessarie significano minori costi di carburante e manodopera. Vendon spiega come in  <\/span> <a href=\"https:\/\/vendon.net\/blog\/how-to-deal-with-growing-expenses-and-evolving-customer-preferences-as-a-vending-operator\/\">Adattarsi ai cambiamenti come gestore di distributori automatici.<\/a><\/li>\n<\/ol>\n<p><b>Risultato:<\/b> ogni euro risparmiato sulle attivit\u00e0 \u00e8 un euro che non deve provenire da un aumento di prezzo.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 11-way6-cut-costs. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv .panel.dark{background:#000;color:#fff}\n.cgv .big{font-size:clamp(34px,6vw,50px);font-weight:700;line-height:1;letter-spacing:-.02em}\n.cgv .red{color:#E4002B}.cgv .blue{color:#006AFE}.cgv .muted{color:#444}\n.cgv .g2{display:grid;grid-template-columns:1fr 1fr;gap:14px}\n.cgv .g3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.cgv .g4{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.cgv .g4 .panel{padding:18px 16px;border-radius:0 32px 0 0}\n.cgv .side{display:grid;grid-template-columns:1fr 220px;gap:18px;align-items:center}\n.cgv .hb{display:grid;grid-template-columns:minmax(110px,32%) 1fr;gap:12px 14px;align-items:center}\n.cgv .hb .nm{font-size:15px;font-weight:600}.cgv .hb .nm small{display:block;font-size:12px;font-weight:400;color:#444}\n.cgv .trk{display:flex;align-items:center;gap:10px}\n.cgv .bar{height:30px;border-radius:0 15px 0 0;flex:none}\n.cgv .val{font-size:16px;font-weight:700;white-space:nowrap}\n.cgv .tag{font-size:13px;color:#444;margin-left:auto;white-space:nowrap}\n.cgv .vb{display:flex;align-items:flex-end;gap:18px;height:240px}\n.cgv .vb .col{flex:1;display:flex;flex-direction:column;justify-content:flex-end;height:100%;max-width:150px}\n.cgv .vb .v{font-size:clamp(18px,2.6vw,24px);font-weight:700;margin-bottom:6px}\n.cgv .vb .b{border-radius:0 32px 0 0;width:100%}\n.cgv .vb-l{display:flex;gap:18px;margin-top:8px}.cgv .vb-l div{flex:1;max-width:150px;font-size:14px;font-weight:600}.cgv .vb-l small{display:block;font-weight:400;font-size:12px;color:#444}\n.cgv .chip{display:inline-block;border:1.5px solid currentColor;border-radius:999px;padding:4px 12px;font-size:13px;font-weight:500;margin:0 6px 6px 0}\n.cgv .kv{display:grid;grid-template-columns:90px 1fr;gap:8px 12px;margin-top:14px;padding-top:14px;border-top:1px solid #D4D4D4;font-size:15px}\n.cgv .dark .kv{border-color:#444}.cgv .kv span:nth-child(odd){color:#444}.cgv .dark .kv span:nth-child(odd){color:#BBB}.cgv .kv span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"Ways to cut operating costs: cashless payments mean fewer cash collections, remote monitoring means fewer wasted visits\"><div class=\"lbl\">Way 6<\/div><div class=\"ttl\">Save where you are in control<\/div><div class=\"sub\">Every euro saved is a euro you don&#8217;t need from the customer<\/div><div class=\"body\"><div class=\"g2\"><div class=\"panel\"><div style=\"width:44px;height:6px;background:#006AFE;margin-bottom:14px\"><\/div><div style=\"font-weight:700;font-size:19px\">Cashless payments<\/div><ul class=\"ln\"><li>Fewer cash collections<\/li><li>Less counting and banking<\/li><li>Fewer trips per machine<\/li><\/ul><\/div><div class=\"panel\"><div style=\"width:44px;height:6px;background:#00DC76;margin-bottom:14px\"><\/div><div style=\"font-weight:700;font-size:19px\">Remote monitoring<\/div><ul class=\"ln\"><li>Refill by real stock levels<\/li><li>Fewer wasted visits<\/li><li>Lower fuel and labour costs<\/li><\/ul><\/div><\/div><\/div><div class=\"src\">Coffee prices are outside your control. Operating costs are not.<\/div><\/div>\n<section id=\"written-content-block_06891129d172537e78e28bac084aacfd\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <h2><b>Strategia 7: Valuta le tue ricette per il caff\u00e8<\/b><\/h2>\n<p><b>Cosa fare:<\/b><span style=\"font-weight: 400;\"> Verifica quanti grammi di caff\u00e8 utilizza effettivamente ogni macchina per singola bevanda. Piccole differenze nella ricetta si traducono in chili di caff\u00e8 in pi\u00f9 ogni mese. <\/span><\/p>\n<p><b>Inizia con tre domande:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sai quanti grammi di caff\u00e8 utilizzano le tue macchine per un espresso, un cappuccino e un americano?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La ricetta \u00e8 la stessa su ogni macchina o ogni tecnico l&#8217;ha impostata in modo diverso?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La quantit\u00e0 \u00e8 superiore a quella necessaria per ottenere il gusto desiderato?<\/span><\/li>\n<\/ol>\n<p><b>Come implementarlo:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Elenca le ricette per ogni macchina: grammi per espresso, cappuccino, americano ed eventuali altre bevande a base di caff\u00e8.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Confrontale. La stessa bevanda dovrebbe prevedere la stessa dose ovunque, a meno che non vi sia un motivo evidente per non farlo. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stabilisci una dose obiettivo per ogni bevanda e regola le macchine che ne consumano di pi\u00f9. Verifica anche la taratura dei macinacaff\u00e8, poich\u00e9 un macinacaff\u00e8 usurato pu\u00f2 alterare la dose. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assaggia prima e dopo. L&#8217;obiettivo \u00e8 ridurre gli sprechi, non la qualit\u00e0. <\/span><\/li>\n<\/ol>\n<p><b>Esempio:<\/b><span style=\"font-weight: 400;\"> Un gestore controlla cinque macchine e rileva dosi di caff\u00e8 espresso comprese tra 7 e 9 grammi. Allineare tutte le macchine allo stesso valore obiettivo consente di risparmiare caff\u00e8 su ogni tazzina: anche solo un grammo in meno per tazzina, su una macchina che eroga 300 caff\u00e8 al giorno, si traduce in un risparmio di circa 6,6 kg di caff\u00e8 al mese.  <\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- Coges blog visual: 12-way7-recipe-audit. Paste into a Custom HTML block. --><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"\/><style>.cgv{font-family:'Rethink Sans',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;color:#000;background:#EFEFEF;border-radius:0 48px 0 0;padding:28px 28px 18px;margin:32px 0;line-height:1.35;-webkit-font-smoothing:antialiased}\n.cgv *{box-sizing:border-box;margin:0;padding:0;font-family:inherit}\n.cgv .lbl{font-size:13px;font-weight:600;color:#444;margin-bottom:8px}\n.cgv .ttl{font-size:clamp(20px,3.2vw,26px);font-weight:700;line-height:1.15;letter-spacing:-.01em}\n.cgv .sub{font-size:15px;color:#444;margin-top:6px}\n.cgv .body{margin-top:22px}\n.cgv .src{border-top:1px solid #000;margin-top:24px;padding-top:10px;font-size:12px;color:#444}\n.cgv .panel{background:#fff;border-radius:0 40px 0 0;padding:22px}\n.cgv .panel.dark{background:#000;color:#fff}\n.cgv .big{font-size:clamp(34px,6vw,50px);font-weight:700;line-height:1;letter-spacing:-.02em}\n.cgv .red{color:#E4002B}.cgv .blue{color:#006AFE}.cgv .muted{color:#444}\n.cgv .g2{display:grid;grid-template-columns:1fr 1fr;gap:14px}\n.cgv .g3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.cgv .g4{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.cgv .g4 .panel{padding:18px 16px;border-radius:0 32px 0 0}\n.cgv .side{display:grid;grid-template-columns:1fr 220px;gap:18px;align-items:center}\n.cgv .hb{display:grid;grid-template-columns:minmax(110px,32%) 1fr;gap:12px 14px;align-items:center}\n.cgv .hb .nm{font-size:15px;font-weight:600}.cgv .hb .nm small{display:block;font-size:12px;font-weight:400;color:#444}\n.cgv .trk{display:flex;align-items:center;gap:10px}\n.cgv .bar{height:30px;border-radius:0 15px 0 0;flex:none}\n.cgv .val{font-size:16px;font-weight:700;white-space:nowrap}\n.cgv .tag{font-size:13px;color:#444;margin-left:auto;white-space:nowrap}\n.cgv .vb{display:flex;align-items:flex-end;gap:18px;height:240px}\n.cgv .vb .col{flex:1;display:flex;flex-direction:column;justify-content:flex-end;height:100%;max-width:150px}\n.cgv .vb .v{font-size:clamp(18px,2.6vw,24px);font-weight:700;margin-bottom:6px}\n.cgv .vb .b{border-radius:0 32px 0 0;width:100%}\n.cgv .vb-l{display:flex;gap:18px;margin-top:8px}.cgv .vb-l div{flex:1;max-width:150px;font-size:14px;font-weight:600}.cgv .vb-l small{display:block;font-weight:400;font-size:12px;color:#444}\n.cgv .chip{display:inline-block;border:1.5px solid currentColor;border-radius:999px;padding:4px 12px;font-size:13px;font-weight:500;margin:0 6px 6px 0}\n.cgv .kv{display:grid;grid-template-columns:90px 1fr;gap:8px 12px;margin-top:14px;padding-top:14px;border-top:1px solid #D4D4D4;font-size:15px}\n.cgv .dark .kv{border-color:#444}.cgv .kv span:nth-child(odd){color:#444}.cgv .dark .kv span:nth-child(odd){color:#BBB}.cgv .kv span:nth-child(even){font-weight:600}\n.cgv ul.ln{list-style:none;margin-top:14px}.cgv ul.ln li{display:flex;align-items:center;gap:10px;font-size:15px;padding:7px 0}\n.cgv ul.ln li:before{content:\"\";width:22px;height:3px;background:#000;border-radius:2px;flex:none;box-shadow:22px 0 0 0 transparent}\n.cgv ul.ln li:after{content:none}\n.cgv .num{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}\n.cgv .num.r{background:#E4002B}\n.cgv svg{display:block;width:100%;height:auto}\n@media (max-width:640px){.cgv .g4{grid-template-columns:1fr 1fr}.cgv{padding:20px 18px 14px;border-radius:0 32px 0 0}.cgv .g2,.cgv .g3,.cgv .side{grid-template-columns:1fr}.cgv .vb{height:190px;gap:10px}.cgv .vb-l{gap:10px}.cgv .tag{display:none}.cgv .hb{grid-template-columns:96px 1fr}}\n<\/style><div class=\"cgv\" role=\"figure\" aria-label=\"Espresso doses across five machines range from 7 to 9 grams; 1 gram less per cup saves 6.6 kg of coffee a month\"><div class=\"lbl\">Way 7<\/div><div class=\"ttl\">Same espresso, different doses<\/div><div class=\"sub\">Grams of coffee per espresso across one operator&#8217;s machines<\/div><div class=\"body\"><div class=\"side\"><div><div class=\"vb\" style=\"position:relative\"><div class=\"col\"><div class=\"v\" style=\"margin-bottom:14px\">7 g<\/div><div class=\"b\" style=\"height:62.2%;background:#B5B5B5\"><\/div><\/div><div class=\"col\"><div class=\"v\" style=\"margin-bottom:14px\">8 g<\/div><div class=\"b\" style=\"height:71.1%;background:#B5B5B5\"><\/div><\/div><div class=\"col\"><div class=\"v\" style=\"margin-bottom:14px\">9 g<\/div><div class=\"b\" style=\"height:80.0%;background:#E4002B\"><\/div><\/div><div class=\"col\"><div class=\"v\" style=\"margin-bottom:14px\">7 g<\/div><div class=\"b\" style=\"height:62.2%;background:#B5B5B5\"><\/div><\/div><div class=\"col\"><div class=\"v\" style=\"margin-bottom:14px\">8 g<\/div><div class=\"b\" style=\"height:71.1%;background:#B5B5B5\"><\/div><\/div><div style=\"position:absolute;left:0;right:0;bottom:62.2%;border-top:2px dashed #000\"><\/div><\/div><div class=\"vb-l\"><div>Machine A<\/div><div>Machine B<\/div><div>Machine C<\/div><div>Machine D<\/div><div>Machine E<\/div><\/div><div class=\"muted\" style=\"font-size:12px;margin-top:6px\">Dashed line: 7 g target<\/div><\/div><div class=\"panel\"><div class=\"big red\">1 g<\/div><div style=\"font-weight:600;font-size:14px;margin-top:10px\">less per cup, at 300 coffees a day, saves<\/div><div style=\"font-size:30px;font-weight:700;margin-top:6px\">6.6 kg<\/div><div class=\"muted\" style=\"font-size:14px\">of coffee a month<\/div><\/div><\/div><\/div><div class=\"src\">Illustrative example, 22 working days a month<\/div><\/div>\n<section id=\"written-content-block_43b148789b31575ee19ca700b252f7cc\" class=\"block written-content\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <h2><b>La vera domanda \u00e8: chi paga l&#8217;aumento e quando?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c8 probabile che i prezzi del caff\u00e8 rimangano elevati ancora per un po&#8217;. Tuttavia, i gestori non sono costretti a scegliere tra margini e clienti: la scelta \u00e8 tra un aumento lineare, che tratta tutti allo stesso modo, e uno intelligente, che chiede alle persone giuste di pagare al momento giusto.  <\/span><\/p>\n<p>413 <\/p>\n<p>I <a href=\"https:\/\/coges.eu\/it\/pagamento\/pagamenti-circuito-chiuso\/\">sistemi di pagamento a circuito chiuso<\/a> \u2013 come le chiavi <a href=\"https:\/\/coges.eu\/it\/pagamento\/mykey\/\">MyKey<\/a>, i borsellini prepagati e l&#8217;app <a href=\"https:\/\/coges.eu\/it\/pagamento\/app-per-smartphone\/\">Pay4Vend <\/a>\u2013<span style=\"font-weight: 400;\"> rendono possibile la maggior parte di queste sette strategie. Consentono ai gestori di differenziare i prezzi in base alla categoria di utente, suddividere i costi con i datori di lavoro, applicare sconti nelle fasce orarie a bassa affluenza, premiare le ricariche e la fidelizzazione, oltre a ridurre la gestione del contante. Il cliente abituale continua a tornare, quello occasionale paga il prezzo pieno e i ricavi tengono il passo con l&#8217;aumento dei costi. Scopri di pi\u00f9 sui   <\/span> <a href=\"https:\/\/coges.eu\/it\/pagamento\/\">Sistemi di pagamento Coges<\/a><\/p>\n<h2><b>Pronto a definire i prezzi in modo pi\u00f9 intelligente?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ogni locazione \u00e8 diversa. Il mix ideale di listini prezzi, sconti per le fasce orarie a bassa affluenza, programmi fedelt\u00e0 e promozioni via app dipende da chi utilizza i tuoi distributori e in quali momenti. Se vuoi scoprire come queste soluzioni possano adattarsi alle tue sedi, il team di Coges pu\u00f2 aiutarti a definire la configurazione pi\u00f9 adatta, spaziando dalle chiavi MyKey e dai conti prepagati fino all&#8217;app Pay4Vend.  <\/span><\/p>\n<p><a href=\"https:\/\/coges.eu\/it\/\"><b>Parla con il team Coges \u2192<\/b><\/a><\/p>\n<h2><b>Fonti<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.ansa.it\/sito\/notizie\/economia\/2026\/08\/18\/e-caro-tazzina-lespresso-costa-129-euro-il-24-piu-del-2021_6b5a8528-90fe-46ae-aaab-1e363005c40d.html\"><span style=\"font-weight: 400;\">ANSA: l&#8217;espresso costa 1,29 \u20ac, +24,2% dal 2021 (agosto 2026)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.adnkronos.com\/cronaca\/cristina-scocchia-illycaffe-intervista-rincari-quotazione_3IxXJVxembTYwCxq6rmzZ2\"><span style=\"font-weight: 400;\">Adnkronos: intervista all&#8217;amministratore delegato di Illycaff\u00e8 Cristina Scocchia<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.confida.com\/news\/il-vending-evolve-meno-volumi-tradizionali-piu-qualita-e-nuovi-consumi-confida-presenta-a-venditalia-2026-i-dati-di-settore-2025\/\"><span style=\"font-weight: 400;\">CONFIDA: dati settore vending 2025, Venditalia 2026<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.batista70phone.com\/2026\/09\/22\/caffe-a-casa-macchine-automatiche-2026\"><span style=\"font-weight: 400;\">Batista70: ricerche di macchine da caff\u00e8 domestiche su Trovaprezzi.it (settembre 2026)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.comunicaffe.it\/prezzi-caffe-aumenti-bar-ristoranti-2026\/\"><span style=\"font-weight: 400;\">Comunicaff\u00e8: i prezzi del caff\u00e8 e l&#8217;analisi del costo per tazza de Il Fatto Alimentare<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.comunicaffe.it\/distribuzione-automatica-2025-confida-consumi-calo-qualita-innovazione-confida\/\"><span style=\"font-weight: 400;\">Comunicaff\u00e8: studio CONFIDA sui consumi del vending 2025<\/span><\/a><\/li>\n<\/ul>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Coffee prices in Italy The average espresso now costs \u20ac1.29 Average price of an espresso at the bar \u20ac1.00\u20ac1.10\u20ac1.20\u20ac1.30\u20ac1.042021\u20ac1.25Aug 2025\u20ac1.292026 +24.2% since 2021 25 cents more per cup Source: C.r.c. and Assoutenti on Mimit data (2026); C.r.c. (Aug 2025) Coffee prices in Italy In some cities, the cup costs up to 49% more Increase in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[],"class_list":["post-7054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prospettive-di-settore"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 modi per proteggere i ricavi del vending mentre il costo del caff\u00e8 continua a salire - Coges<\/title>\n<meta name=\"description\" content=\"Listini prezzi per gruppi, sconti nelle fasce orarie di minor affluenza e contribuzione del datore di lavoro: soluzioni pratiche per gestire l&#039;aumento dei costi del caff\u00e8 nella distribuzione automatica senza perdere volumi di vendita.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coges.eu\/it\/blog\/7-modi-per-proteggere-i-ricavi-del-vending-mentre-il-costo-del-caffe-continua-a-salire\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 modi per proteggere i ricavi del vending mentre il costo del caff\u00e8 continua a salire - 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