Payment trends in vending continue to evolve. Open-loop cards and mobile wallets are becoming standard. Convenience drives adoption.

Yet in private, structured environments, control often matters more than convenience.

For more than 30 years, Dallmayr Distribution Automatique France — a historical Coges partner in France — has relied on Coges MyKey as part of its closed-loop payment strategy. Not as a temporary solution, but as a long-term operational choice.

A practical decision to reduce coins

The initial reason for implementing MyKey was simple: limit coins and change on machines in large private locations.

Handling cash across multiple machines adds complexity — more collections, more reconciliation, and more operational effort.

Closed-loop payments with MyKey reduced coin dependency and simplified day-to-day management. What began as a practical step to control cash handling became the foundation of a long-term payment strategy.

From payment tool to employee bonus management

Over time, MyKey became more than a way to limit cash.

It evolved into a strategic control layer — one that combines structured payment management with long-term reliability.

Today, Dallmayr uses MyKey to:
• Distribute employee bonuses
• Run happy hour pricing
• Enable free vend campaigns
• Manage internal subsidy programs

In workplace environments, this matters. Employers can structure consumption, manage allowances, and integrate vending into their internal benefit systems.

Spending becomes predictable rather than reactive. And predictability is valuable in a flat-volume market.

Closed-loop continues to play a central role in Dallmayr’s operations, with a significant volume of MyKeys deployed each year across its sites. This sustained use is matched by durability — some MyKeys have remained fully operational for up to 20 years in demanding, high-traffic environments.

MyKey as part of Dallmayr’s sustainability efforts

For Dallmayr, sustainability is embedded in how the company operates — and MyKey is part of that commitment.

A substantial number of MyKeys made from 100% recycled plastic have been introduced, aligning the closed-loop system with the company’s broader CSR objectives.

As Cécile Klein, Marketing & Communication Director at Dallmayr Distribution Automatique France, explains:

“Reduce, recycle, innovate… this is our strategy at Dallmayr. We were therefore delighted to switch to the environmentally friendly MyKey made from 100% recycled plastic for a lower environmental impact, even more since it has the same features as the old models.”

The key requirement was clear: sustainability could not compromise functionality. The recycled MyKey performs exactly like previous versions — supporting environmental progress without disrupting operations.

A structured approach to employee experience

In large, private locations such as offices and factories, vending is not just retail. It is part of the employee experience.

Closed-loop with MyKey allows Dallmayr to structure that experience. Bonuses, happy hours, and free vend programs are implemented directly at the machine — aligned with company policy and internal programs.

For Dallmayr, that structure delivers something essential: predictability.

And in a flat-volume market, predictability becomes competitive advantage.