Some jobs are easy to explain.

Sales sells.
Engineering builds.
Marketing builds visibility.

Then there are roles like Lisa’s and Martina’s.

At Coges, they work in sales administration. They receive orders, enter them into the system, organise deliveries, manage changes, and stay in touch with customers. But that is only the formal description. Their real job is making sure an order moves from request to delivery without becoming the customer’s problem.

That may sound straightforward.

Usually, it is not.

What happens after the customer says yes

An order comes in. That is the easy part.

After that, things start moving in several directions at once. The product may be ready in one warehouse but not in another. A customer may need a fixed delivery date. A shipment may require extra documents.

A small change can affect three other steps.

Martina puts it simply:

“It’s not just uploading an order and giving a delivery date. We have to coordinate with everyone.”

And “everyone” really means everyone: sales, logistics, production, warehouse, administration. Sometimes across Italy, France, and Spain.

So yes, Lisa and Martina work with orders.

But in practice, they also work with timing, follow-up, communication, documentation, and the occasional chaotic surprise.

A bit like air traffic control — just with SAP, couriers, delivery dates, and customers who would very reasonably like everything to arrive on time.

Care, without making a show of it

One of the strongest things in their story is that neither Lisa nor Martina tries to make the role sound grand.

They just talk about doing what needs to be done.

Martina recalls a large order for a French customer where only part of the goods was ready in the French warehouse:
“Instead of delaying the delivery, I arranged the shipment from 2 different warehouses in order for him to receive everything on time.”

Lisa shares a similar moment:
“A courier had forgotten one of two urgent packages that needed to leave that day. I brought the package to the courier’s office so that the next day they would both leave together and the customer obviously noticed nothing.”

And really, that is the point — in roles like this, you just have to deliver. If there are problems, you solve them before the customer notices.

It is not only about orders. It is also about people

Lisa and Martina work across different countries, and both make the same point in different ways: people do not all communicate the same way.

Martina says an important part of the job is understanding who she is dealing with and adjusting her replies based on the person. Lisa notes that different countries often have different communication styles, and that working with many markets opens you up to the world.

That matters more than it may seem.

Because a good customer relationship is not built only on getting the shipment out. It is also built on making communication feel clear, calm, and easy.

Martina says she enjoys being in contact with customers and colleagues from different countries, speaking different languages, and trying to make customers happy. Lisa says she really enjoys replying to customer requests and helping when they have difficulties.

That tells you a lot about how they see the role.

In the end, this is what companies are built on.

Not only products, systems, or technology — but the people who make sure everything works when it matters. The ones who keep track of details, stay in touch, and take responsibility from start to finish.

Lisa and Martina are part of that layer at Coges.

The part that customers rely on without always seeing it.

And when it feels that simple, it usually means someone has done the work well.